Strategic Profile of Lucid Motors: Expansion into Saudi Arabia, Focus on Technology Licensing, and New Product Launches are Anticipated to Boost Future Growth Potential

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Mar 11, 2024, 05:00 ET

DUBLIN, March 11, 2024 /PRNewswire/ -- The "Strategic Profiling of Lucid Motors" report has been added to ResearchAndMarkets.com's offering.

This strategic profiling study explores Lucid's journey as an electric vehicle (EV) automaker and examines its key business models, revenue streams, technology and growth partnerships, and market strategies in the United States, Europe, Saudi Arabia, and China.

The study analyzes the company's product portfolio, connected features, and DreamDrive's (its autonomous platform) capabilities and offers a vehicle specification and comparative pricing analysis as well as a detailed analysis of its Lucid Electric Advanced Platform (LEAP). The research delves into a comprehensive examination of the company's financials, production and delivery metrics, strategies for geographic expansion, and initiatives aimed at addressing internal challenges. It also assesses potential growth opportunities for the company.

Lucid's experience as a battery manufacturer and its technological know-how in power trains, charging technology, and battery packs are key growth drivers for the company, allowing it to establish itself in the competitive EV market. Lucid receives most of its financial support from the Saudi Arabian Public Investment Fund (PIF), enabling it to accelerate R&D efforts, increase production capabilities, and support geographic expansion initiatives.

At present, Lucid manufactures the Air luxury sedan car in 5 variants - Pure RWD, Pure AWD, Grand Touring, Grand Touring Performance, and Sapphire. The vehicle claims the longest range of 516 miles in the EV market when compared to competitors, including Tesla and Porsche. Production of the upcoming Gravity model, a 7-seater SUV, is slated to commence in late 2024, with the vehicle already garnering significant consumer interest. In the future, Lucid also intends to produce mid-size SUVs, premium sedans, and pickup vehicles to reach a wider audience.

As part of its long-term goal, Lucid aims to grow in the Middle Eastern market, especially in Saudi Arabia. The company also aims to strengthen its presence in key European markets, such as Germany, Switzerland, Norway, and the Netherlands. It is assessing local production plans for and entry strategies into the highly competitive Chinese market but with an unknown timeline.

Lucid has begun to capitalize on its strengths; it has started licensing its proprietary technology platform to other OEMs, such as Aston Martin, suppliers, and Formula E racing teams. In the long run, apart from vehicle production activities, the company plans to establish its position as an EV technology supplier in the automotive market.

Key Topics Covered:

Strategic Imperatives

Why is it Increasingly Difficult to Grow?
The Strategic Imperative
The Impact of the Top 3 Strategic Imperatives on Lucid Motors
Growth Opportunities Fuel the Growth Pipeline Engine

Growth Opportunity Analysis

Scope of Analysis
Growth Drivers
Growth Restraints

Growth Environment

Key Findings
In-house Technology Expertise
Key Revenue Streams
Saudi Arabian Backing
Office Locations and International Expansion
Technology Licensing - Partnership with Aston Martin
Pure EV OEM Mapping: Product Breadth versus Pricing
SWOT Analysis
Current versus Future Outlook

Company Overview

Lucid's Journey - A Timeline
Management Team
Vehicle Manufacturing Facilities - AMP 1 and AMP 2
Powertrain Manufacturing Facility - LPM 1
Technological Capabilities - In-house versus Outsourced
Partner Ecosystem
Future Growth Strategy and Vision, 2024-2030

Vehicle Portfolio and Retail Strategy

Vehicle Model Portfolio - Key Features and Pricing
Lucid Air Pure versus Competing Offerings - An Analysis
Lucid Air Grand Touring versus Competing Offerings - An Analysis
Lucid's Pricing Range Versus the Competition
Competitor Mapping in the United States
Retail and Service Centers - Direct Approach
Customer Purchase Experience at Online and Offline Stores
Vehicle Delivery Experience
Product Vision - Future Outlook, 2024-2030

Connected, Autonomous, and Electric Technology

Connected Services
DreamDrive - Lucid's Autonomous Driving Platform
DreamDrive Features and Cost Comparison
Lucid Electric Advanced Platform (LEAP)
Bidirectional Charging Applications
Charging Infrastructure Partners
Vehicle Recalls and Impact, 2023

Strategic Analysis

Market Strategy
EV OEMs' Product Breadth Analysis
Lucid's Expansion in Europe
Lucid's Strategy in Saudi Arabia
Lucid's Plans to Enter China
Vehicle Production and Deliveries - 2022 versus 2023
Financial Analysis
Investor Outlook
Current Challenges and How Lucid Plans to Overcome Them

Growth Opportunity Universe

Growth Opportunity 1 - EV Technology Licensing
Growth Opportunity 2 - Prioritizing Cost Cutting and Reducing Manufacturing Costs
Growth Opportunity 3 - Business Diversification and New Business Models

Next Steps

A selection of companies mentioned in this report includes

Aston Martin
Lucid Motors
Porsche
Tesla

For more information about this report visit https://www.researchandmarkets.com/r/4b06l7

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