Strategic Partnership Opens New Doors for Local Newspapers

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Oct 13, 2017, 19:45 ET

DENVER, Oct. 13, 2017 /PRNewswire/ -- AdCellerant announces it's been selected as a preferred partner solution by The Local Media Consortium (LMC), a strategic partnership of leading local media companies. AdCellerant is an Ad Technology and Digital Marketing Services provider, specializing in programmatic display, mobile, tablet, video, native, email and search marketing campaigns for local media companies. LMC membership includes more than 75 local media companies and more than 1,700 digital news properties.

"The AdCellerant Platform has opened new opportunities for LMC members resulting in double-digit digital growth rate improvements," said Rusty Coats, CEO of the LMC. "It's our mission to partner with companies like AdCellerant to help our members grow their share of available digital ad dollars. This partnership already has proven successful with a number of our members."

In a case study featured recently on an LMC member webinar, Forum Communications, a member and media firm based in Fargo, North Dakota, demonstrated the power of these partnerships. The forum has produced thousands of strategic, goal-based digital agency proposals since it started its partnership with AdCellerant, doubling their business from AdCellerant since the beginning of 2017.

"At Forum Communications Company, we focus on generating results for our clients by partnering with best in class technology and service providers to bring goal- and performance-based digital marketing campaigns to our local client base," said Aaron Becher, Director of Advertising Operations at Forum Communications Company. "Forum Communications Company is the leader in local media within our markets, onboarding and executing incremental digital marketing products for our local clients is a natural and crucial evolution of how we serve our local advertisers."

AdCellerant is focused on making quality digital marketing available to every business. AdCellerant has built a proprietary platform, ui.marketing, that helps media companies create a digital marketing plan/campaign that is based on industry, budget, and campaign goals. Within a single user interface, media companies can also book the campaign and view advanced reporting modules. AdCellerant works with Publishers to reduce operating cost, media and execution costs saving time and money, while still driving a strong return on investment.

"The partnership between the Local Media Consortium and AdCellerant brings two like-minded organizations together focused on helping LMC members create new, incremental, long-standing business models for their local advertising clients," said Brock Berry, CEO of AdCellerant. "Together we can help reinforce and strengthen the local news industry helping to ensure quality local journalism is here to stay."

About Forum Communications Company

Forum Communications Company is a multimedia news and advertising organization with locations across ND, SD, MN, and WI. The company has over 1,500 employees that work towards a common goal, delivering quality products and information to their clients and viewers. Forum publishes both print and online versions of their newspapers along with owning and operating television, commercial printing operations and radio stations. The team at Forum Communications takes pride in the profitable growth of the company through utilizing the company's collective assets to provide outstanding customer service, a strong commitment to the community and providing opportunities for their employees. More information is available at www.forumcomm.com.

About AdCellerant

AdCellerant is a Denver, Colorado-based Ad Technology and Digital Marketing Services provider that specializes in executing programmatic display, mobile, tablet, video, native, email and search marketing campaigns on behalf of local media companies. The company is a Google Premier Partner, the highest achievable Google partner level. AdCellerant has received several accolades for its proprietary software ui.marketing and for its company workplace and culture. AdCellerant executes thousands of campaigns in more than 300-plus markets in five countries. More information is available at www.adcellerant.com.

About the Local Media Consortium

The Local Media Consortium is a strategic partnership of leading local media companies focused on increasing member companies' share of digital revenue and audience by pursuing new relationships with a variety of technology companies and service providers. The LMC was founded in 2013 to address the needs of advertisers seeking to reach high-quality audiences on brand-safe local digital properties at scale. In addition, the LMC provides members with access to leading technology and content solutions by fostering key partnerships with companies including Google, Monster, Yahoo and others. LMC membership encompasses more than 75 local media companies in top markets across the United States and Puerto Rico, and includes more than 1,700 publications. The LMC audience footprint currently spans 155 million unique monthly visitors and its member companies serve more than four billion page views to readers. More information is available at www.localmediaconsortium.com.

Related Links

AdCellerant Website

Local Media Consortium

SOURCE AdCellerant