Straightline Welcomes Maryann Stump

NEW YORK, Aug. 15, 2011 /PRNewswire/ -- Maryann Stump has joined the strategy team at Straightline, a leading independent brand consultancy in New York City. As Senior Director of Strategy, Maryann will advise worldwide clients on branding issues and guide the firm's strategy offering.

"Maryann brings unparalleled experience leading global branding engagements and an ability to partner at the highest levels of an organization," remarked Michael Watras, President and CEO. "Her approach to developing solutions that reshape the relationship between companies and their employees and customers is a strong fit for Straightline," added Jessica Orkin, Managing Director.

Maryann comes to Straightline from Interbrand, a global branding consultancy, where she was Senior Director of Brand Strategy working with a diverse array of clients and leading the Internal Brand Engagement Practice. Maryann helped clients address challenges in the areas of brand architecture, employee engagement, brand positioning and M&A implications. She partnered with companies such as ADP, Aon, Broadridge, EMC, GE, GE Ecomagination, GE Money, ING, Kellogg Company, Kohler, State Farm, TowersWatson, Visa and Xerox.

Prior to her appointment at Interbrand, Maryann led the strategy practices of FutureBrand, Fitch and Razorfish. Her past clients include Albertsons, American Express, AOL, Virgin Atlantic, Estee Lauder, Hong Kong Tourism Board, LVMH, the Ontario Tourism Marketing Partnership, Visa, Abercrombie & Kent, British Airways, Carlson Wagonlit, Malaysia Airlines, South African Airways, and Starwood Hotels.

Maryann began her career in the Corporate Finance group of PriceWaterhouseCoopers specializing in private placement, M&A and intellectual property monetization.

Maryann graduated with honors from Wellesley College with a Bachelor of Arts degree in Political Science, History and Russian Studies. She has an MBA from the McDonough School at Georgetown University and is a Certified Management Accountant.

Contact:  Jessica Orkin, Managing Director
212 941 0700 / [email protected]

SOURCE Straightline