Stoli® Vodka Releases Limited Edition Recipe, Bottle and Gift Box to Commemorate 80th Anniversary
Celebratory bottle comes with variation on original Stolichnaya® recipe, combining "the character of 1938 with the smoothness of 2018"
LUXEMBOURG, Nov. 30, 2017 /PRNewswire/ -- Stoli® Vodka, the original premium vodka with uncompromising quality since 1938, today announced the release of its 80th anniversary vodka, featuring a variation of the traditional Stolichnaya® recipe, a limited edition bottle and a decorative gift box, available in 750mL, 0,70 litre and 1,0 litre sizes. The new recipe brings together three ingredients – 80% wheat, 10% rye and 10% buckwheat – to round out a spirit that combines notes of spicy aniseed, vanilla and crème caramel, with a delicate texture, a rich sweetness and a light, dry finish. It is presented with a unique bottle closure, a two-part front label printed on specialty craft paper and a gift box detailing Stoli's 80-year heritage and the genesis of the brand.
Aiming to become a collector's item for current brand loyalists and to recruit new consumers with its eye-catching design, Stoli's 80th Anniversary Vodka will be on shelves for two months, releasing in select Asia-Pacific and European markets and duty-free channels beginning today, just in time to make it onto holiday gift lists, and rolling out to additional markets in early 2018. More than a nod to its years in production, the 80% wheat composition delivers on Stoli's signature purity and drinkability. The rye adds bold character, and, the buckwheat, smoothness, giving credence to the product's tagline –"The Character of 1938. The Smoothness of 2018."
"We are proud of the fact that we have been producing our unrivalled, high-quality vodka for 80 years," said Hugues Pietrini, Global President and CEO of Stoli Group. "Over our storied history, we have innovated with various product introductions and elevated the vodka category. However, we have never celebrated our core offering – Stoli Premium – like we are with this milestone occasion. We may be 80 years old, but we are young at heart and will continue to fuel celebrations for centuries to come."
In 1938, the original recipe for Stolichnaya vodka was developed. Since then, the brand has had many pioneering moments, including bringing flavoured vodkas to market in 1962, becoming the first premium vodka imported into the U.S. in 1972, traveling to space in 1975, establishing the ultra-premium category in 1989 and the ultra-luxury category in 2003 with elit® Vodka, and creating Stoli Ginger Beer in 2015, Stoli Gluten Free in 2016, and Stoli Crushed, the first premium vodka with real fruit juice, in 2017.
About Stoli® Group
Part of SPI Group – one of the world's leading premium spirits businesses – Stoli® Group was established in 2013 as the division responsible for the management, distribution and marketing of SPI's global spirit portfolio.
To learn more about Stoli® Vodka, visit Stoli.com or follow us on Instagram, Facebook and Twitter.
Stolichnaya, Stoli, the bottle shape, the label/s are trademarks, depending of the country, of ZHS IP Americas Sàrl, ZHS IP Europe Sàrl or ZHS IP Worldwide Särl.
SOURCE Stoli Group
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