STOLI® LAUNCHES ORGNL.TV

NEW YORK, Sept. 5, 2012 /PRNewswire/ -- Today, Stolichnaya® Premium vodka debuts a groundbreaking and one-of-a-kind online creative project entitled ORGNL.TV (www.ORGNL.TV). Commissioned by Stoli®, ORGNL.TV will highlight the talents and document the creative process of noted artists from the fields of art, music, and fashion from around the world, offering individuals the opportunity to seek inspiration and express their personal creativity by uploading videos to the website.  An extension of the brand's recently debuted global advertising campaign "The Most Original Moments, Deserve The Most Original Vodka," ORGNL.TV will also serve as a launch pad where yet to be discovered talent will have the chance to collaborate with featured artists.  

To launch ORGNL.TV, musical artists RJD2, a noted musician who scored A Beautiful Mine, the hit theme song to Mad Men, and Billboard top 20 music duo, Nina Sky, will create their own Stoli® ORGNL tracks, which will be available in October for fans to download online as well as via Sound Graffiti Listen! App at three hotspots around New York City. Fashion designer Nary Manivong will take fans through the process of creating an original clothing collection and Jeremyville, whose artwork has received global acclaim, will create a one-of-a-kind Stoli®-inspired painting.  Internationally renowned sculptor and installation artist Charlie Becker will sculpt a work created entirely from Stoli® bottles.

"This multi-faceted project offers individuals the opportunity to not only gain insight into the creative process of notable artists but also gives our fans a space in which they can share and explore their own originality," said Marco Ferrari, Chief Marketing Officer, SPI Group. "This will further reinforce the brand's new advertising campaign through a more active form of originality."

Beginning on September 5th and running through October 29th individuals aged 25-and-older in the United States, and 21-and-older throughout the participating countries – UK, Greece, Austria, Mexico, Canada, UAE, Lebanon and Australia - will have the opportunity to submit their own videos via www.ORGNL.TV.  The top six finalists, selected by Stoli® fans, will be invited to attend a live music, art and fashion show this December hosted by the brand in New York City. Three grand prize recipients will be invited to collaborate with Nary Manivong, Nina Sky and Jeremyville to unveil their own works at the event.  ORGNL.TV will continue to evolve throughout 2012, featuring new artists including Benjamin Hollingsworth, Otrera, Big Gigantic, Katie DiCicco and Gretchen Jones, further fostering artistic integrity, creativity and originality. 

"ORGNL.TV is an art project intended to give people a glimpse of the creative process from concept to completion and to help organically discover a new crop of artistic minds," said John Noe, CEO of ROKKAN who developed the platform. "With the support of our artists, we hope that ORGNL.TV will become a vehicle for Stoli® to help shine a light on new, undiscovered creativity."

To continue the brand's digital growth, ROKKAN and Stoli® have recently launched the renewed www.Stoli.com, taking "The most original people deserve the most original vodka" maxim a little bit further.  New to the site is the "Cocktails" section featuring how-to videos as well as tips and tricks from Stoli® bartenders.

For additional information on ORGNL.TV, visit www.ORGNL.TV, and join the conversation on Twitter via #ORGNLTV.

About Stolichnaya®
Stolichnaya® Premium vodka is known for its award winning flavor, impeccable clarity and sleek, sensual undertones. Long considered a trailblazer in the vodka industry, Stolichnaya® is a brand constantly on the verge. The Stolichnaya® portfolio includes Stolichnaya® Premium vodka, Stolichnaya® 100 Proof Premium vodka, the super-premium Stolichnaya® Gold and the ultra-premium elit™ by Stolichnaya®. Stolichnaya® Flavored Premium vodka portfolio currently includes Chocolat Razberi™, White Pomegranik™, Wild Cherri™, Ohranj™, Blueberi™, Razberi™, Vanil™, Citros™, Cranberi™, Peachik™, Strasberi™, Gala Applik™, Salted Karamel, Hot and Sticki™. For more information visit www.stoli.com or follow on Facebook at www.facebook.com/stoli and on Twitter @Stoli.

About William Grant & Sons
William Grant & Sons, Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the luxury spirits company is run by the fifth generation of his family and distills some of the world's leading brands of Scotch whisky, including the world's most awarded single malt Glenfiddich^®, The Balvenie^® range of handcrafted single malts and the world's fourth largest blended Scotch Grant's^® as well as other iconic spirits brands such as Hendrick's^® Gin, Sailor Jerry^® Rum, Tullamore Dew Irish Whiskey and the award-winning Milagro^® Tequila.

Among the most recent accolades for the well-awarded company, William Grant & Sons was honored as the "Distiller of the Year" by the International Wine & Spirit Competition for the second year running and the fourth time since 1999. When counted along with the same designation from the International Spirits Challenge, William Grant & Sons has received this title an unprecedented nine times in the past 12 years.

Founded in 1964, William Grant & Sons USA is a wholly-owned subsidiary of William Grant & Sons, Ltd. and features one of the fastest growing spirits portfolios in the USA with brands including Glenfiddich, The Balvenie, Hendrick's Gin, Sailor Jerry Rum, Tullamore Dew Irish Whiskey, Milagro Tequila, Stolichnaya Vodka, Grant's, Hudson Whiskey, Gibson's Finest, Monkey Shoulder, Clan MacGregor, Reyka Vodka, Solerno Blood Orange Liqueur, Lillet, Art In The Age, The Knot, Raynal French Brandy, and BOLS cordials. The company has offices in New York City (sales and marketing) and Edison, NJ (bottling and warehouse facilities). For more information on the company and its brands, please visit www.grantusa.com.

About ROKKAN
ROKKAN is an independently owned digital agency reinventing the way brands interact and engage with their consumers. Borrowing its name from the Japanese word for intuition, or "the sixth sense," ROKKAN continues to impact the digital space, delivering digital solutions, turnkey campaigns, and social engagements for some of the largest brands in the world.

Founded in 2000, ROKKAN has grown from a three-person startup into a full-service agency housing 60+ Rokkanites—some of the most innovative talent in the industry. With a nimble approach combining social media, strategy, user-experience, design, and technology, ROKKAN's not your ordinary digital agency. Find us on Facebook, tweet at @ROKKANmedia, or learn more on LinkedIn.

SOURCE Stolichnaya Vodka

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