Stock Up For Summer Hibernation

Haier Shows Men How to Create a Premium Man Cave Experience

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Jul 03, 2014, 08:00 ET

NEW YORK, July 3, 2014 /PRNewswire/ -- In the interest of men everywhere, Haier has brainstormed how best to go into hiding for the summer and recommends a list of man cave must-haves.

As a global leader in appliances and electronics, Haier offers an array of man-cave approved necessities.

"The Haier brand places an emphasis on consumer insights and our products demonstrate what we've learned from our consumers," said Rian Cain, senior vice president of the white goods group, Haier America.

Cool Complex
Haier, a brand committed to product development tied to consumer insights, understands the value of refrigeration solutions. Knowing that having fun sometimes calls for a beverage, we applied our understanding of refrigeration to carry innovations for the full spectrum of what consumers enjoy.

Wine Cellars
Featuring sleek design and customizable temperature control, Haier's 40-Bottle Capacity Wine Cellar suits any collection. The dual-zone cellar features two separate storage compartments with adjustable electronic temperature controls, as well as automatic settings for red or white.

Beverage Centers
Haier's 150-Can Capacity Beverage Center adds a perfect combination of space and luxury to any home. Designed for under-counter installation, the beverage center features a stainless steel frame that blends beautifully with cabinetry. Easy touch controls and white LED lighting offer simple operation, while interior lighting makes locating drinks easy.

Kegerators
Haier's BrewMaster kegerator provides the taste of fresh, draft beer to entertain the entire party. Haier's kegerators come equipped with casters for easy mobility and an adjustable thermostat to keep beer cold even in the heat. For added convenience, the kegerator converts into a beverage center or mini refrigerator that fits under the counter.

Screen Envy
Many men would say a top of the line TV is absolutely necessary for the optimum man cave. For this group, Haier offers a wide range of LED HDTV televisions. The LED HDTV features Edge-Lit LED backlighting to deliver enhanced contrast and color. Multiple inputs allow effortless connection of a variety of devices, including Blu-ray players and game consoles.

About Haier
Haier America is wholly owned subsidiary of the multinational Haier Group, a global leader in home appliances and consumer electronics. Haier employs more than 70,000 people around the world and distributes products in more than 100 countries and regions with global revenues reaching $29.5 billion in 2013. Haier is a proud supporter of the National Parks Conservation Association and Food Bank for New York City. For more information, please visit www.haier.com. You can also become a Fan of Haier America on https://www.facebook.com/Haieramerica or follow Haier America via Twitter @haieramerica.

Contact:
James Liess		Audrey Reed-Granger
Haier America Public Relations		70kft
212-594-3330 ext. 2006		214-653-1600 ext. 101
[email protected]		[email protected]