Steve Lesnard Speaks at ADMA Data Day 2019

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Apr 10, 2019, 08:03 ET

MELBOURNE, Australia, April 10, 2019 /PRNewswire/ -- Renowned sports and marketing guru Steve Lesnard was among the speakers at the Australia Alliance for Data Leadership Network's ADMA Data Day 2019 conference, which took place April 2–4 in both Sydney and Melbourne.

A highly respected executive in the sports industry, Lesnard is also a marketing wizard with major accomplishments under his belt, such as the creation of the first digitally enabled sports community and the launch of historic products and partnerships that impacted and transformed the sports industry. Lesnard has also headed major branding campaigns for international events such as the Beijing 2008 and London 2012 Olympics campaigns, as well as the 2014 World Cup campaign for the European market.

Currently working as a global brand strategy consultant for some of the world's most important consumer and tech brands, Lesnard helps his clients reimagine key corporate strategies to expand growth.

Lesnard has learned, through decades of experience working with some of the world's top sports brands, how to interpret changing consumer landscapes and trends. He has also gained a deep understanding of the importance of using data and technology strategically to optimize brand recognition and increase growth and expansion.

Lesnard was raised between Paris and Corsica before completing a business degree in France and earning an MBA at Babson College in the United States. His earliest contributions to the field of sports brand marketing were in the area of global sports marketing and product management. It was during this period that Lesnard began to develop his keen insights into the minds of elite athletes.

Next, Lesnard became involved in product development, which led him to a career in branding across many different areas. Over the next 20 years, Lesnard became an expert in the areas of product development, consumer analysis, and the integration of digital technology into global brand campaign strategies.

Lesnard spoke to ADMA Data Day attendees on his expertise in the field of brand marketing, touching upon such critical and timely subjects as how consumer data may be used to shape brand strategy and marketing campaigns. Lesnard addressed current shifts in the consumer profiles and landscapes of key industries and how brands can improve the lives of their consumers.

Lesnard joined a number of other speakers at ADMA Data Day 2019 to discuss how contemporary data and analytics technology can serve business objectives and how data may be used to redesign and transform customer communication to better predict coming trends and tendencies.

The conference also focused on the sharing of professional insights and hands-on case studies that illustrate the best uses of current marketing tools to help international businesses, brands, and marketers expand their reach to target new consumers by stretching beyond traditional marketing models.

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