Sterling-Rice Group Selects Elizabeth Moskow as New Culinary Director

As Director, Moskow will help oversee SRG's Culinary Practice, an integral component of the firm's consumer insights, brand strategy, brand positioning, new product innovation, advertising, and design services. In addition to guiding innovation activities, Moskow will significantly contribute to SRG's culinary trend and insights work from a state-of-the-art commercial kitchen, part of the firm's 14,000-square-foot Experience Design Center. SRG opened its Experience Design Center in 2014 to strengthen its culinary innovation, design and protocepting capabilities.

"SRG recruits for exceptional talent and pedigree, and we're also focused on rounding out our practice with unique skills and experience," said Walt Freese, CEO of SRG. "In her career, Elizabeth has been an award-winning restaurateur, entrepreneur, journalist and more, and we are confident that her unique combination of talents will be a significant asset to our clients, as they continue to look to SRG to deliver ideas that take their businesses to the next level and drive in-market results."  

Prior to her appointment as Culinary Director, Moskow served as Restaurant and Dining Critic for the Boulder Daily Camera, penning a weekly restaurant review and food column. Moskow has also owned and operated her own marketing and communications consultancy focused on emerging brands and foodservice companies, and has served on SRG's "Culinary Council" for six years. The Culinary Council is a 175-person team of experts and food celebrities from around the world who advise SRG on emerging food, foodservice, beverage and food culture trends.

"The food and beverage world is more crowded and competitive than ever before," said Moskow. "SRG understands this better than anyone, and has an unparalleled track record of delivering successful product innovations, brand strategy, and communications campaigns for clients spanning packaged consumer food and beverage products, food service and more. I couldn't be more excited to join the SRG team." 

Moskow is also CEO and Co-owner of Balm Chicky Inc., a startup cosmetics brand that manufactures and markets the Balm Chicky Balm Balm line of all-natural lip balm. She holds a patent for "The Friend End" tube, a proprietary container design that makes sharing cosmetic and personal care products with friends more hygienic. 

Moskow earned a bachelor's degree in Hospitality Management from Florida International University and a degree in Culinary Arts from the Culinary Institute of America in New York.

ABOUT STERLING-RICE GROUP
Headquartered in Boulder, Colo., SRG is a nationally recognized brand-building firm that focuses on creating and activating brands. For more than 30 years, companies ranging from small entrepreneurial start-ups to some of the biggest brands in the world, have come to Boulder to seek out SRG's expertise in consumer insights, brand strategy, brand positioning, new product innovation, advertising, and design. With deep experience in all things consumer and culinary, they are responsible for $10 billion in incremental revenue for clients over the past five years alone.  SRG has been ranked on Outside Magazine's Best Places to Work list for the past five years—a tribute to their work and the progressive culture of the company.

Visit www.srg.com for more information.

Photo - http://photos.prnewswire.com/prnh/20160824/401190

SOURCE Sterling-Rice Group

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