Step Out in Something New - Absolutely Everything at Lane Bryant is 40% Off

Sale makes it easy to build your work and casual wardrobe, includes new collections

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Aug 24, 2010, 05:12 ET

COLUMBUS, Ohio, Aug. 24 /PRNewswire/ -- Nothing makes you feel more confident than a brand new outfit on your first day of work or school, so Lane Bryant, the nation's leading specialty full-figured apparel retailer, is making it possible for millions of women across the country to step out in something new at an incredible price. From Aug. 25-30, Absolutely everything (except Spanx) in Lane Bryant stores will be 40% off. That's 40% off customer favorites like Cacique lingerie, brand new releases like the Passport Collection by Lane Bryant featuring soft ponte knits, and hot trends like jeggings and sequined tops. Lane Bryant knows the economy has made 2010 a difficult year for many of their customers. This fantastic 40% off sale is Lane Bryant's way of making it possible for everyone to step out in something new this fall and stock up on wardrobe basics like T's and Right Fit jeans.

(Photo: http://photos.prnewswire.com/prnh/20100824/CL54568 )

(Photo: http://www.newscom.com/cgi-bin/prnh/20100824/CL54568 )

"Fall is the time of year when our customers want to build their wardrobes with the latest fashions, and they want to get a great price. Our 40% off sale is our way of saying thank you to our valued customers, and to give everyone a chance to fall in love with our new collections," says Brian Woolf, President of Lane Bryant.

Want some tips on what to look for at Lane Bryant during the 40% off sale? Here's a girlfriend's guide to building your wardrobe.

Heading back to work? Passport Collection by Lane Bryant, features extremely soft and incredibly durable ponte knit. The mix & match pieces are very durable and travel well, so you'll always make a great impression. It's all about easy comfort and easy care.
Lane Bryant's Right Fit jeans and pants are back! Discover the revolutionary sizing system that made Right Fit famous. The new collection features new washes, colors and lengths. Find out if you're a Yellow, Red, or Blue.
Do you like the look of jeans and the feel and fit of leggings, then you'll love jeggings! They're sexy and pair perfectly with tunics and blazers. Pair with ballet flats when shopping around town and then spice up your look at night with heels and accessories!
Camis, tunics, T's, and tanks, Lane Bryant has tops for every occasion. Spice up your wardrobe with tops that feature beautiful details like screened prints, sequins, and beading. Show your personality!
And don't forget Cacique intimates. This sale is the perfect time to stock up on panties and bras, including the Cacique T-Shirt Bra! It's so comfortable, it feels like you're wearing nothing at all.

You don't want to miss this sale. Make plans now to head to Lane Bryant Aug. 25-30 for the best prices of the season!

About Lane Bryant - Lane Bryant is the nation's leading women's specialty full figured apparel retailer, providing stylish, high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to casual apparel as well as accessories, hosiery and Cacique intimate apparel. Lane Bryant and Cacique fashions are available nationwide at its nearly 750 Lane Bryant stores, 107 Lane Bryant Outlet stores, and at lanebryant.com and cacique.com. Lane Bryant is owned and operated by Charming Shoppes, Inc. Please visit lanebryant.com for store locations and the latest fashion trend information.

SOURCE Lane Bryant