NEW YORK, Sept. 21, 2017 /PRNewswire/ -- As part of Advertising Week New York, Mark Douglas, CEO of advertising software company SteelHouse, will speak on an agency panel alongside executives from The Los Angeles Times, Magna Global, and R/GA to discuss the evolution of media buying. The session will explore how automation is disrupting traditional media buying models and catapulting ad agencies into a new role. Later that week, SteelHouse CMO David Simon will join BuzzFeed and Odysseus Arms executives for a discussion on the democratization of video advertising, and the challenges marketers face in telling six-second stories in digital ads.
Agency Seminar: The Changing Technology-Brand-Agency Relationship: Disruption Ahead
- WHEN: Monday, September 25, 2017, 2:15 p.m. ET
- WHERE: 4A's Centennial Stage @ B.B. King, 237 West 42nd Street, New York, NY
- WHO: Mark Douglas, CEO, SteelHouse; Ross Levinsohn, CEO and Publisher, Los Angeles Times; David Cohen, President, North America, Magna Global; and Sean Lyons, President, US, R/GA, moderated by Alexandra Bruell, Reporter, The Wall Street Journal
Evolution of Video and Content Seminar: Can Brands Actually Tell a Story in 6 Seconds?
- WHEN: Thursday, September 28, 2017, 3:00 p.m. ET
- WHERE: Target Media Network Stage @ PlayStation, 1515 Broadway, New York City, NY
- WHO: David Simon, CMO, SteelHouse; Richard Alan Reid, Executive Creative Director, BuzzFeed; Libby Brockhoff, Partner, Odysseus Arms, moderated by Minda Smiley, Reporter, The Drum
To book a meeting with SteelHouse at Advertising Week New York, please email: [email protected]
About SteelHouse
SteelHouse provides self-service advertising software for brands of all sizes. The SteelHouse Advertising Suite provides marketers with everything they need to build their own ads then launch retargeting and prospecting campaigns through display, mobile, native, and social media. Our solutions give advertisers total transparency and complete control over their campaigns – all with the fastest go-live in the industry. SteelHouse has more than 700 customers including brands like Virgin America, TUMI, Staples, Beachbody, and others.
Contact:
Sarah Babbit
(617) 779-1800
[email protected]
SOURCE SteelHouse
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