Steak 'n Shake Debuts in Santa Monica

Steak 'n Shake®, a classic American brand and home of hand-crafted, premium Steakburgers™ and hand-dipped milkshakes, has gained a cult following since its founding in 1934. On October 28th, the fan club will go coast to coast as Steak 'n Shake opens in Santa Monica's famous Third Street Promenade with a premiere fit for Hollywood. 

The first 100 customers in line for the grand opening celebration will receive free Steak 'n Shake for a year.

The restaurant features a counter-service model, offers a simple menu consisting of only the freshest ingredients, and serves up its famous 100% Beef Original Double 'n Cheese Steakburger, along with hand-dipped milk shakes. The Santa Monica Steak 'n Shake also features "The Signature Steakburger®" – a thick,  six-ounce, All Natural Beef Steakburger made of only the top grade of the finest cuts of meat, with no preservatives, hormones or antibiotics. The menu also features thin 'n crispy fries that are fresh, hand-cut daily in the restaurant and created from the finest russet potatoes. The innovative restaurant also serves beer and fine wine.

WHEN:

11 a.m.

Tuesday, October 28

WHERE:

1455 Third Street Promenade
Santa Monica, CA 90401

VISUALS:

•      Photo opportunities with Maxim girls

•      Hungry Steak 'n Shake fans in line for burgers, fries and shakes

•      First 100 guests receiving free meals for a year

•      Guests ordering/eating at new restaurant

•      Ribbon-cutting ceremony with hungry Steak 'n Shake fans

•      DJ Casey Connor entertaining crowd

•      iJustine directing social media / interacting with guests

Steak 'n Shake is a classic American brand serving premium burgers and shakes in more than 500 restaurants across the country and the world. Since 1934, Steak 'n Shake has served hand-crafted, premium Steakburgers and hand-dipped milk shakes. Their famous slogan "In Sight It Must Be Right" is brought to life though the highest quality food ingredients and friendly, knowledgeable associates. Steak 'n Shake is a Biglari Holdings company.