Steak 'n Shake and Rahal Letterman Lanigan Racing Debut New Indy Car at Third Street Promenade Event
Two American classics kick off new partnership with a fan event on April 15 in Santa Monica
SANTA MONICA, Calif., April 13, 2015 /PRNewswire/ --
WHAT: |
Steak 'n Shake®, a classic American brand and home of hand-crafted, premium Steakburgers™ and hand-dipped milkshakes, will debut as the primary sponsor of the No. 15 Steak 'n Shake Indy car, driven by Graham Rahal and co-owned by Indy 500 winner Bobby Rahal, David Letterman and Mike Lanigan, at the Toyota Grand Prix of Long Beach this weekend.
Before the No. 15 Indy car hits the track on race day, Graham Rahal will unveil the new car design at a special fan event to be held at Steak 'n Shake located at the Third Street Promenade in Santa Monica.
The event will feature meet and greets and photo opportunities with Graham Rahal and a show car display of the No. 15 Steak 'n Shake Indy car, as well as live music from celebrity DJ Casey Connor and a special appearance by the Maxim Girls.
Guests can win autographed merchandise, Toyota Grand Prix of Long Beach race tickets, VIP pit passes and all-access race day passes that include an exclusive Indy Racing Experience Ride* that allows passengers to ride with a race car driver and experience speeds and g-forces, similar to what racing a real Indy car feels like.
For more information, follow Steak 'n Shake's social channels: Instagram.com/SteaknShake, Facebook.com/SteaknShake and Twitter.com/SteaknShake
* (Restrictions: Each participant must be 18 years of age or older, under 6'5" in height, and under 250 lbs.) |
WHEN: |
12:00-2:00 p.m. PST Wednesday, April 15, 2015 |
WHERE: |
Steak 'n Shake 1455 3rd Street Promenade Santa Monica, CA 90401 |
VISUALS: |
• No. 15 Steak 'n Shake show car display that will feature the new car design • Photo opportunities and interviews with IndyCar Driver Graham Rahal • Photo opportunities with Maxim girls |
ABOUT STEAK 'N SHAKE: |
Steak 'n Shake, a classic American brand, serves premium burgers and shakes in more than 500 restaurants across the country and the world. Founded in 1934 in Normal, Illinois, Steak 'n Shake is the leader in the "better burger" segment of the restaurant industry, serving hand-crafted, premium Steakburgers and hand-dipped milkshakes. Steak 'n Shake is the recipient of the Nation's Restaurant News Golden Chain Award. Zagat has recognized Steak 'n Shake as having the #1 milkshake. Steak 'n Shake Inc., based out of Indianapolis, Indiana, is a wholly owned subsidiary of Biglari Holdings Inc. |
SOURCE Steak 'n Shake
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