Statara Unveils Public Affairs Data as Election Day Nears

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Oct 24, 2022, 06:00 ET

WASHINGTON, Oct. 24, 2022 /PRNewswire/ -- When Washington changes, so does the nexus of influence. Today, Statara Solutions unveiled its Data Dictionary for Statara Identity Insights, a powerful tool for mapping and understanding the new influencers in policy and politics. Statara utilizes thousands of verified data points to create Identity Insights and we're highlighting over 600 fields pertinent to advocacy work that can be used to build and analyze a custom audience.

"Our data on more than 263 million consumers and voters is unmatched, and Statara Identity Insights reveals just how specific you can be in understanding your membership or audience," said Lindsey Schuh Cortes, CEO, Statara Solutions. "Regardless of the outcome of the election, trade associations and public affairs strategists will need to understand how their members engaged in the political process and to realign their strategy for the changed dynamics, and our data is an invaluable tool."

Statara's Identity Insights cache of data highlights individual characteristics of interest to inform your campaign targeting; includes innovative ways, like streaming subscriptions and other communications platforms, to consider targeting your intended audience; and provides a fuller picture of interests and habits for people in your membership or audience. This data is actionable across thousands of offline and online platforms for easy access to supercharge targeting and communications for businesses, advocacy organizations, and consumer brands.

Statara is the ideal partner for reaching new audiences with your message and understanding how your audience engaged during the election cycle and for reaching new audiences that will influence the new Congress.

Drawing upon best-in-class data, cutting edge data science techniques, and a team of experienced data experts, Statara provides the insights an organization needs to solve some of its biggest challenges. They then see those solutions through from start to finish with a full-service approach that covers everything from data enhancement, polling, and advertising to message testing, data visualization, engagement, and more.

Learn more at www.Statara.com.

SOURCE Statara