STARBURST Celebrates Return of Limited-Edition All Pink with New Merch Line
The brand partners with former Project Runway star, Erin Robertson, to let people proudly proclaim, "I am a Pink STARBURST®," with trendy, street-style clothing and accessories
HACKETTSTOWN, N.J., April 18, 2018 /PRNewswire/ -- Today, STARBURST® announced the launch of a limited-edition pink STARBURST® merchandise line to celebrate the return of STARBURST® All Pink. With the popular meme, "I am a pink STARBURST®," featured on every item, this merch line lets fans express themselves as the pink STARBURST® they are.
"To be referred to as a pink STARBURST® is something special, and we continue to see people share the 'I am a pink STARBURST®' meme," said Audrey Arbeeny, Senior Associate Brand Manager for STARBURST® at Mars Wrigley Confectionery US. "We wanted to bring that reference to life offline for our fans, and what better way to do that than launch a merch line where they can boldly wear it on their sleeves."
STARBURST® collaborated with designer Erin Robertson, winner of "Project Runway" season 15, to create trendy, street-style "I am a pink STARBURST®" designs to splash across seven different items. Fans can choose from t-shirts, pink denim jackets, neon signs and more from the first-ever STARBURST® merch line.
"When I think of pink STARBURST®, I think of living my best life," Robertson said. "I've always loved pink STARBURST®, so I was inspired to create a line that makes you feel fierce, but playful."
Pink STARBURST® fans can visit www.youareapinkstarburst.com to pick out their favorite merch items, while supplies last. The website features all merch items, starting at $20, and STARBURST® All Pink product.
STARBURST® is bringing back its All Pink pack—a pack of only the beloved pink chews—for the second year in a row, after its successful launch in 2017. The STARBURST® All Pink pack is available on shelves for a limited time at stores nationwide, including Target, Walmart, Walgreens and Dollar Tree. It's available in 14 oz. laydown bags, 41 oz. stand-up pouches and 2.07 oz single sticks.
About Mars, Incorporated
Mars is a family-owned business with more than a century of history-making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M'S®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles—Quality, Responsibility, Mutuality, Efficiency and Freedom—inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.
For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.
SOURCE Mars, Incorporated
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