STAQ's New Automated Programmatic Management Platform Adopted by Leading Publishers
NEW YORK, Oct. 14, 2015 /PRNewswire/ -- STAQ, the automated digital advertising analytics and operations company, announces a platform for enabling custom automated campaign and inventory management capabilities. The new platform connects major ad servers with any of the 225 integrated programmatic vendors and exchanges under STAQ management. As a result of STAQ's innovative position in the market, they have recently closed partnerships with leading media companies including Meredith Digital, DailyMail.com, Warner Bros. Digital Media Sales, Gawker Media, ShareThis and The Weather Company.
Logo - http://photos.prnewswire.com/prnh/20151013/276564LOGO
"Delivering on Meredith's leading-edge digital strategy requires us to forge partnerships with innovative companies throughout the digital ecosystem," said Matt Minoff, Meredith Digital's VP of Ad Platforms. "STAQ seamlessly joins together first-party ad server data with client campaign data, making it easier for us to optimize performance for advertisers and maximize yield."
With STAQ's recent product release, clients can easily create custom programmatic campaign and inventory management features in the STAQ platform, automating very specific manual processes across their ad tech stack. The STAQ platform collects and unifies line item and performance data from a wide variety of integrated advertising technologies, enabling companies with digital advertising businesses to vastly increase their efficiency and visibility.
STAQ, which was founded in 2012, has enjoyed rapid uptake by a wide variety of digital media organizations including premium content publishers, portals, networks and programmatic platforms and agencies. STAQ's fast growth and premier client base illustrate the need for better digital advertising management and optimization across the entire digital media ecosystem. STAQ's new custom automation capabilities enhance the platform's large scale integration core allowing clients to quickly gain control of their entire advertising technology stack.
"The explosive growth of digital advertising has created chaos for buyers and sellers alike," said James Curran, CEO and Co-Founder of STAQ. "With the most integrations of any platform in the market, our solution is the only system that can connect to the entire digital marketing industry, providing a single platform for digital advertising leaders and practitioners to gain visibility and control that was not possible in the past."
About STAQ
STAQ is a digital advertising platform that unifies analytics data and automates operations across the ad technology stack for media companies. With proprietary integrations technology, STAQ clients can easily connect with over 225 ad servers, exchanges, CRM and workflow tools in the industry, eliminating manual spreadsheet work while driving higher yield and ROI. www.STAQ.com
Media Contact:
Josh Cohen, VP Sales
(575) 513-7827
SOURCE STAQ, INC.
Share this article