Stacy's Pita Chips Debuts "Rising To The Occasion" Original Art Packaging In Honor Of Women's History Month

With Three Limited-Edition Designs and a Pledge to Non-Profit Step Up, Stacy's Celebrates Female Empowerment and Ingenuity

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Frito-Lay North America

Mar 01, 2018, 08:00 ET

PLANO, Texas, March 1, 2018 /PRNewswire/ -- This month, women across the country will be celebrated for their vital role in American history. In honor of Women's History Month, Stacy's Pita Chips is proud to introduce limited-edition "Rising to the Occasion" original art packaging. The commemorative box set features three powerful designs representing Stacy's ongoing commitment to stand with women everywhere.

Stacy's Pita Chips Debuts "Rising to the Occasion" Original Art Packaging In Honor of Women's History Month

In addition, Stacy's Pita Chips is "Rising to the Occasion" with a donation to Step Up, an organization that propels girls in under-resourced communities to fulfill their potential. Stacy's is dedicated to causes that support and advance women and will donate a total of $100,000 to women's initiatives in 2018.

"As a brand founded by a strong, passionate, entrepreneurial woman, Stacy's Pita Chips recognizes the importance of female empowerment and ingenuity and is proud to transform our packaging this month to honor women who are 'Rising to the Occasion' every day." said Stuart Beck, senior director of marketing, Stacy's Snacks.

The new designs deliver a powerful visual message: the mouths represent how women are speaking out to celebrate each other, the lion illustrates women's ferocious tenacity to advance the equality movement, and the single word Unstoppable underscores how far women can go when they support each other.

The three limited-edition bags are available to purchase as a set online while supplies last. For more information on where to purchase a commemorative box set, please visit www.StacysSnacks.com/womenshistorymonth. Fans can show their support by uploading a picture with their limited-edition bag on Facebook and Instagram using #risingtotheoccasion #stacys.

To learn more about Stacy's women's initiatives, please visit www.stacyssnacks.com.

About Stacy's Snacks

Stacy's Snacks is one of the many brands that make up Frito-Lay North America, the $15 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter http://www.twitter.com/fritolay.

About PepsiCo

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
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SOURCE Frito-Lay North America