St. Patrick's Day Beer Preferences

Survey finds domestic beer is the preferred holiday beverage in the US reports PRS IN VIVO.

News provided by

Mar 16, 2017, 10:00 ET

TEANECK, N.J., March 16, 2017 /PRNewswire/ -- According to a recent study conducted by PRS IN VIVO, Americans prefer beer – and specifically domestic beer – as their alcoholic beverage of choice for St. Patrick's Day. This is true across genders and age groups.

Furthermore, the majority of consumers prefer to drink from a bottle for these celebrations.

Survey finds domestic beer is the preferred holiday beverage in the US reports PRS IN VIVO.

The survey was conducted in early March among 2,400 males and females ages 21 to 50 years old across the United States.

PRS IN VIVO is the World's Expert in Packaging, Shopper Marketing and New Product Insights. Each year, we conduct over 1,200 custom studies across 30+ countries, all of which provide actionable insights rooted in shopping behavior and behavioral economics. To learn more about PRS IN VIVO, please visit www.prs-invivo.com.

Media Contact:
Janice Lai
Phone: 201.346.1600
Email: [email protected]

Related Links

PRS IN VIVO

PRS IN VIVO's St. Patrick's Day Beer Preferences

This content was issued through the press release distribution service at Newswire.com. For more info visit: http://www.newswire.com

SOURCE PRS IN VIVO