St Maarten tourism growth outpacing regional, global results

Caribbean destination drives visitation with advanced digital marketing

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Dec 21, 2012, 03:25 ET

NEW YORK, Dec. 21, 2012 /PRNewswire/ -- While other Caribbean and global destination marketers struggle to maintain arrival numbers, St Maarten's innovative tourism marketing approach has generated a 7% increase over the same period last year*, nearly double the global growth rate of 4% according to the World Tourism Organization.

St Maarten's tourism marketing team and its US-based marketing agency, Tambourine, have deployed a targeted digital campaign to identify and engage prospective visitors during their online vacation planning process. The integrated search, social media and advertising campaign has driven a record number of visitors to St Maarten's website: www.VacationStMaarten.com

As a result, St Maarten and Tambourine recently received Gold and Platinum Adrian and Magellan Awards, the largest and most prestigious travel marketing competitions, representing this year's top marketing campaigns from across the global hospitality industry.

"The internet has radically changed how consumers now research, plan and book Caribbean vacations," said Rafael Cardozo, managing partner of Tambourine. "Unlike other destinations, St Maarten has evolved; implementing website and digital marketing programs that identify and captivate potential visitors."

About Tambourine:

Tambourine is an ROI-obsessed marketing agency driving demand, revenue and brand awareness for travel and leisure clients since 1986. The Company creates inspiring digital experiences and engaging campaigns that produce measurable results.

To learn more, please visit: www.Tambourine.com

* January - August 2012