St. Jude Children's Research Hospital® and CardCash partner to tap $1 billion unused gift card market for new donation program

Unwanted gift cards will now be accepted as donations through CardCash to support St. Jude in time for the holiday season

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St. Jude Children's Research Hospital

Oct 03, 2018, 08:00 ET

MEMPHIS, Tenn., Oct. 3, 2018 /PRNewswire/ -- St. Jude Children's Research Hospital® and CardCash have joined forces to tap into $1 billion of unused gift cards to provide a new and simple way for consumers to generously donate unwanted gift cards to support the St. Jude mission: Finding cures. Saving children.^®

CardCash, which offers a large and secure selection of discounted gift cards online, will provide a trade-in portal to offer customers the option of directly donating unwanted gift cards to St. Jude. The announcement comes on the heels of Childhood Cancer Awareness Month and in anticipation of the 2018 holiday shopping season.

"It is important for St. Jude to continually explore new and innovative partnerships that help us continue to raise the funds needed to support the lifesaving mission that is so close to our hearts," said Richard Shadyac Jr., President and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children's Research Hospital. "We are excited to join forces with CardCash to offer this simple and direct donation method that allows unwanted gift cards to go toward ensuring that our patient families never receive a bill from St. Jude for treatment, travel, housing or food."

Consumers neglect to use over $1 billion worth of gift cards every year, forgotten in junk drawers or wallets, never to be redeemed. The collaboration aims to convert that wasted value into funds that support the mission of St. Jude while giving consumers another great way to donate during the holidays and beyond.

"I am thrilled to see how our employees have rallied around this new initiative," Elliot Bohm, CEO of CardCash said. "The entire CardCash office is fully onboard with the St. Jude mission of finding cures and saving children and we hope to share that message with our entire customer base as we approach our busiest time of year."

"We are honored to be working with St. Jude to assist them in their mission to cure childhood cancer," said Nathan Rantala, Director of Business Development at CardCash. "It is quite a thrill to use our business platforms for this great cause while providing our customers with such a simple and meaningful way to do something great."

CardCash accepts the donation of hundreds of consumers' favorite gift card brands. For more information, visit https://www.stjude.org/cardcash.

About St. Jude Children's Research Hospital^®

St. Jude Children's Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Its purpose is clear: Finding cures. Saving children.^® It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to more than 80 percent since the hospital opened more than 50 years ago. St. Jude won't stop until no child dies from cancer. St. Jude freely shares the discoveries it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Join the St. Jude mission by visiting stjude.org, liking St. Jude on Facebook, following St. Jude on Twitter and Instagram and subscribing to its YouTube channel.

About CardCash

Founded in 2009, CardCash offers the country's largest and most secure selection of discounted gift cards online. The company has been ranked for three straight years on Forbes' list of America's Most Promising Companies, and for six straight years on the prestigious Inc. 5000 list of the fastest growing private companies in America. CardCash has formed strategic partnerships in the past with eBay, CVS, Walmart, Amazon and United Airlines.

SOURCE St. Jude Children's Research Hospital