SRS Premium Sound HD Audio Suite Radically Improves the Collective PC Multimedia Experience

SANTA ANA, Calif., Jan. 5 /PRNewswire-FirstCall/ -- SRS Labs (Nasdaq: SRSL), the industry leader in surround sound, audio, and voice technologies, announced today the introduction of SRS Premium Sound HD(TM) for the PC market, a comprehensive suite of state-of-the-art audio solutions that deliver the most superior surround sound entertainment experience for playback of music, video, games and streaming content on the PC, free of annoying volume fluctuations.

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Because focus has traditionally been placed on features such as screen size and resolution, storage space, and processing power, quality sound reproduction had been often overlooked as a key feature. But, with the PC rapidly developing into an all-in-one multimedia and entertainment device, audio quality has become essential to the PCs much like large screen flat panel TVs and smartphones. With the advent of SRS Premium Sound HD, a vast number of mobile consumers can discover for themselves what top-of-the-line audio does for their overall PC entertainment experience.

"Consumers today demand more out of their PCs, and the presence of premium quality audio is at the top of this list," said Allen H. Gharapetian, Vice President of Marketing for SRS Labs. "SRS Premium Sound HD is a powerful audio solution that brings the collective PC multimedia experience to life through a host of carefully integrated post processing technologies that create an incredible and engaging audio experience."

In a recent MarketTools(TM) third party survey, eight out of 10 PC buyers in North America indicated sound quality of a PC to be an important decision factor when buying a PC. In the same survey, audio performance scored higher than weight, battery life and style in terms of importance to buyers. Several other recent studies have confirmed that higher performance audio is now considered a universally required feature on PCs worldwide.

Building on the success of Premium Sound, which has been implemented into millions of PCs around the world, Premium Sound HD adds the much needed and unique ability to deliver a stable and level audio volume from all content and sources. So, for instance, when listening to music over iTunes, consumers no longer have to adjust the volume when one song switches the next, much louder song. They can set the volume once, sit back and relax knowing that their audio experience will be free of annoying volume fluctuations.

In addition, PCs featuring SRS Premium Sound HD will provide consumers with a surround sound experience that's vastly more complete and enjoyable than what they've reluctantly grown accustomed to. SRS Premium Sound HD's feature-driven advances include:

• Immersive surround sound from two speakers.
• Consistent volume level regardless of content via SRS TruVolume.
• Superior "natural" sounding audio from any kind of speaker configuration.
• Small speakers provide louder volume than before possible.
• Crystal clear dialog.
• Bass playback that is both deep and rich.

SRS Premium Sound HD is available now for manufacturers of Windows® and Linux-based PCs. In order to optimize the performance of each notebook model's audio system, SRS engineers work closely with the codec provider and PC manufacturer, taking into consideration each products industrial design, speaker placement, orientation and frequency response resulting in the best possible auditory experience.

About SRS Labs, Inc.

Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of audio post processing technologies based on the human auditory principles. Through partnerships with leading global CE companies, semiconductor manufacturers and software partners, SRS is recognized as the de facto standard in audio enhancement, surround sound, volume leveling and voice processing technologies. SRS solutions have been included in over one billion electronic products sold worldwide including flat panel HDTVs, STBs, mobile phones, portable media devices, PCs and automotive entertainment. SRS Labs supports its partners around the globe with a network of offices in regions including the U.S., China, Europe, Japan, Korea and Taiwan. For more information, visit www.srslabs.com. Visit SRS Labs' blog at soundingoff.srslabs.com, on Facebook at www.facebook.com/srslabs or on Twitter at http://www.twitter.com/srslabs.

Except for historical information contained in this release, statements in this release, including those by Mr. Gharapetian, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs' products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.

    SRS Labs, Inc. Contact:                   Investor Relations Contact:
    Michael Bingham, PR Manager               Matt Glover, Liolios Group, Inc.
    949-442-5582                              949-574-3860
    [email protected]                      [email protected]
    Twitter: @SRSLabs

SOURCE SRS Labs

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