SRS Celebrates 10th Anniversary of Making Microsoft Windows Media Player Users Say 'WOW'

SANTA ANA, Calif., May 13 /PRNewswire-FirstCall/ -- SRS Labs (Nasdaq: SRSL), the industry leader in surround sound, audio, and voice technologies, today announced that May 2010 marks the tenth anniversary of SRS WOW® becoming a standard feature in every Microsoft® Windows Media Player™ and having shipped in more than a billion Windows PCs globally.

(Logo:  http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO)

"To be included in more than a billion PCs worldwide is simply amazing and is a monumental achievement for our industry-benchmark WOW audio enhancement technology," said Thomas C.K. Yuen, Chairman and CEO of SRS Labs. "Having been intimately involved in its development, I am particularly proud of SRS WOW as it grew from a concept into a world-class audio enhancement

technology and is now a standard audio feature in every Microsoft Windows PC."

Designed to optimize the audio performance of any speaker configuration, SRS WOW featured in Windows Media Player improves the dynamic audio performance of compressed and uncompressed audio by creating a three-dimensional audio sound stage and enhancing bass response. Through the use of WOW, Windows Media Player provides consumers with a remarkably more natural, high-definition audio listening experience.

"The SRS WOW technology included in the Windows Media Player provides users with an expanded listening experience," said Bryce Hausmann, Director, Business Development, Microsoft Corporation. "Microsoft is committed to providing Windows users with the best media player experience and SRS WOW is an important part of our effort to deliver great audio to our users worldwide."  

Even after 10 years, SRS WOW is still regarded as an audio industry benchmark. Building upon WOW's foundation, SRS has since designed and deployed numerous advanced audio enhancement solutions that further improve audio quality and spatial depth on a wide array of consumer electronics.

To commemorate SRS WOW's 10th anniversary of being featured in Windows Media Player and its monumental achievement of reaching a market penetration of over a billion units, SRS Labs is launching a PC sweepstakes to give away 10 notebook and All-In-One PCs featuring the latest in audio enhancement solution for personal computers, SRS Premium Sound™, as well as SRS WOW via Windows Media Player. The sweepstakes will run from May 13th, 2010 – June 14th 2010. To enter for your chance to win, please visit http://www.srslabs.com/anniversary.

About SRS Labs, Inc.

Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics.  Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of audio post processing technologies based on the human auditory principles. Through partnerships with leading global CE companies, semiconductor manufacturers and software partners, SRS is recognized as the de facto standard in audio enhancement, surround sound, volume leveling and voice processing technologies. SRS solutions have been included in over one billion electronic products sold worldwide including flat panel HDTVs, STBs, mobile phones, portable media devices, PCs and automotive entertainment. SRS Labs supports its partners around the globe with a network of offices in regions including the U.S., China, Europe, Japan, Korea and Taiwan. For more information, visit www.srslabs.com. Visit SRS Labs' blog at soundingoff.srslabs.com, on Facebook at www.facebook.com/srslabs, Twitter at http://www.twitter.com/srslabs and YouTube at http://www.youtube.com/srslabs.

Except for historical information contained in this release, statements in this release, including those by Mr. Yuen, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management.  While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs' products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC.  SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.

SOURCE SRS Labs, Inc.

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

440k+
Newsrooms &
Influencers

9k+
Digital Media
Outlets

270k+
Journalists
Opted In

GET STARTED