SRAX Reports Vertical Sales Growth of 132% for Q1 19
- BIGtoken Registered User Growth Fuels Monetization of Data -
LOS ANGELES, May 15, 2019 /PRNewswire/ -- Social Reality, Inc. (Nasdaq: SRAX), a digital marketing and consumer data management and distribution technology platform company, reported results for the three months ended March 31, 2019.
"We continue to build valuable data sets that benefit our customers across all our businesses," stated SRAX's CEO and Founder Christopher Miglino. "Our BIGtoken platform is poised to take advantage of the recent exponential growth to 15.6 million registered users, as we begin to monetize data. Strategic agency partners and several large, internationally known consumer brands are interested in leveraging our BIGtoken data for digital advertising and for innovative opportunities. Further, there is a growing trend of cross pollination between BIGtoken and our verticals, which are serving as sales channels for the data collected through BIG.
"Our verticals grew 132% for the first quarter of 2019 as compared to last year, reflecting our increased sales resources. Combined with our strong sales pipeline, we expect significant revenue growth in the second half of the year," concluded Miglino.
First Quarter 2019 Key Metrics
- Increased sales infrastructure grew Q1 2019 vertical revenue 132% compared to Q1 2018.
Revenue |
Three Months Ended March 31, |
||||||
$ in 000s |
2019 |
2018 |
Y-o-Y% Change |
||||
Verticals Revenue |
$ |
592 |
$ |
255 |
132% |
||
SRAXmd & Other Revenue |
- |
1,856 |
-100% |
||||
Total Revenue |
$ |
592 |
$ |
2,111 |
-72% |
||
- Q1 2019 net loss of $5.8 million included a charge of $2.0 million related to non-cash warrant valuation. Q1 2018 net income $11,000 included a benefit of $3.7 million related to non-cash warrant valuation as well as operations from SRAXmd and Reach, which were sold or discontinued, respectively.
GAAP Net Income / (Loss) |
For the Three Months Ended March 31, |
||||||
$ in 000s |
2019 |
2018 |
|||||
GAAP Net Income / (Loss) |
$ |
(5,785) |
$ |
11 |
|||
Adjusted EBITDA |
For the Three Months Ended March 31, |
||||||
$ in 000s |
2019 |
2018 |
|||||
Total |
$ |
(3,841) |
$ |
(2,464) |
|||
BIGtoken |
(695) |
(294) |
|||||
Discontinued Products |
- |
350 |
|||||
Continuing Ops. |
$ |
(3,146) |
$ |
(2,515) |
|||
2019 Guidance
For 2019, the company reiterates full year revenue guidance to be between $20 million and $25 million with gross margins between 45% and 55%.
Operating Highlights:
- Corporate:
- Raised $8.8 million after the quarter end: $6.7 million from a registered direct offering, $1.1 million from warrant conversion and $1.0 million dollars from a private placement for the BIGtoken Asian expansion.
- Options trading became available for SRAX.
- BIGtoken, the first digital exchange of transparent and verified consumer data:
- Receives $1 million investment to launch BIGtoken Asia, which will increase access to over 1 billion internet users that want to own and earn from their data.
- Integrated mobile banking applications from some of the largest banks in the United States.
- Introduced a feature for users to earn points with popular travel, grocery, and retail loyalty/rewards programs enabling them to earn more for the activities they already participate in on a regular basis.
- Attracted more than 15.6 million registered users as of May 15, 2019.
- Verticals:
- Began selling SRAX IR, the investor relations software as a service (SaaS) platform that analyzes stock buyer behavior and trends for issuers of publicly traded companies.
Conference Call:
Management will review the results on a conference call with a live question and answer session today, May 15, 2019, at 4:30 p.m. ET/1:30 p.m. PT.
- If calling from the United States or Canada, please dial 1-877-451-6152 to access the live call and 1-844-512-2921 for the replay, code 13690722 available until May 29th.
- If calling internationally, please dial 1-201-389-0879 to access the live call and 1-412-317-6671 for the replay, code 13690722.
- The call will be webcast over the Internet and accessible at the Company's website at https://srax.com/investors/ for at least 90 days.
Non-GAAP Measures:
To supplement our condensed consolidated financial statements, which are prepared and presented in accordance with generally accepted accounting principles in the United States (GAAP), we use the following non-GAAP financial measures: Adjusted net income (loss) and Adjusted EBITDA The presentation of these financial measures is not intended to be considered in isolation or as a substitute for, or superior to, financial information prepared and presented in accordance with GAAP. Investors are cautioned that there are material limitations associated with the use of non-GAAP financial measures as an analytical tool. In addition, these measures may be different from non-GAAP financial measures used by other companies, limiting their usefulness for comparison purposes. We compensate for these limitations by providing specific information regarding the GAAP amounts excluded from these non-GAAP financial measures. We believe these non-GAAP financial measures provide investors with useful supplemental information about the financial performance of our business, enable comparison of financial results between periods where certain items may vary independent of business performance, and allow for greater transparency with respect to key metrics used by management in operating our business. For more information on our non-GAAP financial measures and a reconciliation of GAAP to non-GAAP measures, please see the "Reconciliation of GAAP to Non-GAAP Results" table in this press release.
Adjusted net income (loss) is defined as net income (loss) less non-cash equity-based compensation and the accretion of warrants. Adjusted EBITDA is defined as earnings before interest, taxes, depreciation and amortization, changes in the fair-value of derivative and warrant liabilities and certain additional one-time charges.
About SRAX
Social Reality, Inc. (SRAX) is a digital marketing and consumer data management technology company. SRAX's technology delivers the tools to unlock data to reveal brands core consumers and their characteristics across marketing channels. Through its blockchain identification graph technology platform, BIGtoken, SRAX has developed a consumer-managed data marketplace where people can own, verify and sell access to their data thereby providing everyone in the Internet ecosystem choice, transparency, and compensation. SRAX's technology and tools deliver a digital competitive advantage for brands in the CPG, automotive, sports and lifestyle verticals by integrating all aspects of the advertising experience, including verified consumer participation, into one platform. For more information on SRAX, visit www.srax.com.
Safe Harbor Statement
This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including, without limitation, statements made with respect to expectations of our ability to increase our revenues, satisfy our obligations as they become due, report profitable operations and other risks and uncertainties as set forth in our Annual Report on Form 10-K for the year ended December 31, 2018, and our subsequent Quarterly Reports on Form 10-Q as filed with the Securities and Exchange Commission. All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, many of which are generally outside the control of Social Reality and are difficult to predict. Social Reality undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise.
Contact Information:
Kirsten Chapman/Mary Magnani, LHA Investor Relations, +1 415 433 3777, [email protected]
SOCIAL REALITY, INC. |
|||||
CONDENSED CONSOLIDATED BALANCE SHEETS |
|||||
March 31, |
December 31, |
||||
2019 |
2018 |
||||
(unaudited) |
|||||
Assets |
|||||
Current assets: |
|||||
Cash and cash equivalents |
$ |
17,672 |
$ |
2,784,865 |
|
Accounts receivable, net |
550,857 |
1,828,940 |
|||
Prepaid expenses |
492,231 |
466,823 |
|||
Other current assets |
300,898 |
387,085 |
|||
Total current assets |
1,361,658 |
5,467,713 |
|||
Non-current Assets: |
|||||
Property and equipment, net |
196,996 |
192,065 |
|||
Goodwill |
15,644,957 |
15,644,957 |
|||
Intangible assets, net |
1,805,283 |
1,762,605 |
|||
Right-of-Use Asset |
505,278 |
— |
|||
Other assets |
107,454 |
51,153 |
|||
Total non-current assets |
18,259,968 |
17,650,780 |
|||
Total assets |
$ |
19,621,626 |
$ |
23,118,493 |
|
Liabilities and stockholders' equity |
|||||
Current liabilities: |
|||||
Accounts payable and accrued expenses |
$ |
3,421,911 |
$ |
3,574,926 |
|
Debenture warrant liability |
5,901,089 |
4,323,499 |
|||
Leapfrog warrant liability |
830,507 |
622,436 |
|||
Derivative liability |
672,155 |
496,260 |
|||
Total current liabilities |
10,825,662 |
9,017,121 |
|||
Non-current liabilities: |
|||||
Lease Obligation - Long Term Portion |
359,112 |
— |
|||
Total non-current liabilities |
359,112 |
— |
|||
Total liabilities |
11,184,774 |
9,017,121 |
|||
Commitments and contingencies |
|||||
Stockholders' equity: |
|||||
Preferred stock, authorized 50,000,000 shares, $0.001 par value, no shares issued or outstanding at March 31, 2019 and December 31, 2018, respectively |
|||||
Class A common stock, authorized 250,000,000 shares, $0.001 par value, 10,109,530 and 10,109,530 shares issued and outstanding at March 31, 2019 and December 31, 2018, respectively |
10,109 |
10,109 |
|||
Class B common stock, authorized 9,000,000 shares, $0.001 par value, no shares issued or outstanding at March 31, 2019 and December 31, 2018, respectively |
— |
— |
|||
Common stock to be issued |
— |
— |
|||
Additional paid in capital |
32,990,496 |
32,869,611 |
|||
Accumulated deficit |
(24,563,753) |
(18,778,348) |
|||
Total stockholders' equity |
8,436,852 |
14,101,372 |
|||
Total liabilities and stockholders' equity |
$ |
19,621,626 |
$ |
23,118,493 |
|
SOCIAL REALITY, INC. |
|||||||
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS |
|||||||
THREE MONTHS ENDED MARCH 31, 2019 AND 2018 |
|||||||
(Unaudited) |
|||||||
March 31, |
March 31, |
||||||
2019 |
2018 |
||||||
As Restated |
|||||||
Revenue |
$ |
591,755 |
$ |
2,110,850 |
|||
Cost of revenue |
342,347 |
818,105 |
|||||
Gross profit |
249,408 |
1,292,745 |
|||||
Operating expense: |
|||||||
General, selling and administrative expense |
4,490,961 |
4,108,093 |
|||||
Operating expense |
4,490,961 |
4,108,093 |
|||||
Loss from operations |
(4,241,553) |
(2,815,348) |
|||||
Other income (expense): |
|||||||
Interest expense |
(67,988) |
(434,785) |
|||||
Amortization of debt issuance costs |
— |
(435,666) |
|||||
Total Interest Expense |
(67,988) |
(870,451) |
|||||
Gain on sale of Assets |
472,479 |
(22,165) |
|||||
Exchange Gain or Loss |
13,509 |
(4,664) |
|||||
Loss on settlement |
|||||||
Change in Fair Value of Warrant Liability |
(1,961,851) |
3,723,696 |
|||||
Other non operating income / (expense) |
(1,475,863) |
3,696,867 |
|||||
Total other income / (expense) |
(1,543,851) |
2,826,416 |
|||||
Income / (Loss) before provision for income taxes |
(5,785,404) |
11,068 |
|||||
Provision for income taxes |
— |
— |
|||||
Net income / (loss) |
$ |
(5,785,404) |
$ |
11,068 |
|||
Net income / (loss) per share, basic and diluted |
$ |
(0.57) |
$ |
0.00 |
|||
Weighted average shares outstanding |
|||||||
Basic |
10,109,530 |
10,037,905 |
|||||
Diluted |
10,109,530 |
10,037,905 |
|||||
SOCIAL REALITY, INC. |
|||||
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS |
|||||
THREE MONTH PERIOD ENDED MARCH 31, 2019 AND 2018 |
|||||
(Unaudited) |
|||||
March 31, |
March 31, |
||||
2019 |
2018 |
||||
As Restated |
|||||
Cash flows from operating activities |
|||||
Net Income (loss) |
$ |
(5,785,404) |
$ |
11,068 |
|
Adjustments to reconcile net loss to net cash (used in) provided by operating activities: |
|||||
Stock based compensation |
120,884 |
166,130 |
|||
Amortization of debt issuance costs |
— |
93,639 |
|||
Accretion of debenture discount and warrants |
— |
342,026 |
|||
Gain/Loss on valuation of warrant derivatives |
1,961,852 |
(3,723,696) |
|||
Gain on sale of SRAXmd |
(472,479) |
— |
|||
Provision for bad debts |
356 |
(425) |
|||
Depreciation expense |
15,968 |
9,441 |
|||
Amortization of intangibles |
237,075 |
166,185 |
|||
Changes in operating assets and liabilities: |
|||||
Accounts receivable |
1,277,728 |
2,614,671 |
|||
Prepaid expenses |
(25,408) |
(72,416) |
|||
Other assets |
29,886 |
(3,445) |
|||
Accounts payable and accrued expenses |
(299,479) |
(178,022) |
|||
Net cash used in operating activities |
(2,939,021) |
(574,844) |
|||
Cash flows from investing activities |
|||||
Proceeds from SRAXmd |
472,479 |
— |
|||
Purchase of equipment |
(20,899) |
(20,793) |
|||
Development of software |
(279,752) |
(231,774) |
|||
Net cash (used in) provided by investing activities |
171,828 |
(252,567) |
|||
Cash flows from financing activities |
|||||
Net cash provided by financing activities |
— |
— |
|||
Net increase / (decrease) in cash and cash equivalents |
(2,767,193) |
(827,411) |
|||
Cash and cash equivalents, beginning of period |
2,784,865 |
1,017,299 |
|||
Cash and cash equivalents, end of period |
$ |
17,672 |
$ |
189,888 |
|
Supplemental schedule of cash flow information |
|||||
Cash paid for interest |
$ |
55,931 |
$ |
340,684 |
|
Cash paid for taxes |
$ |
— |
$ |
— |
|
Supplemental schedule of noncash financing activities |
|||||
Recorded Right of Use Asset and Operating Lease Obligation |
$ |
505,278 |
$ |
— |
|
Vesting of common stock award |
$ |
— |
$ |
150,000 |
|
Issuance of common stock to be issued |
$ |
— |
$ |
869,500 |
|
SOCIAL REALITY, INC. |
||||||
Reconciliation of GAAP to Non-GAAP results |
||||||
(Unaudited) |
||||||
For the three months ended |
||||||
March 31, |
||||||
2019 |
2018 |
|||||
Net Income / (Loss) |
$ |
(5,785,404) |
$ |
11,068 |
||
Plus: |
||||||
Equity based compensation |
120,884 |
166,130 |
||||
Accretion of beneficial conversion feature |
- |
- |
||||
Accretion of debenture discount and warrants |
- |
9,885 |
||||
Adjusted net income (loss) |
(5,664,520) |
187,083 |
||||
Interest (income) expense |
67,988 |
870,451 |
||||
Depreciation and amortization |
253,043 |
175,626 |
||||
Change in Fair Value of Warrant Liability |
1,961,851 |
(3,723,696) |
||||
Gain on Sale |
(472,479) |
22,165 |
||||
Other income (loss) |
13,509 |
4,664 |
||||
Adjusted EBITDA |
$ |
(3,840,608) |
$ |
(2,463,707) |
||
For the three months ended March 31, |
|||||||||||
As Reported - GAAP |
Less: Disc. Products |
Excl. Disc Products |
|||||||||
($s in '000s) |
2019 |
2018 |
% chg |
2019 |
2018 |
% chg |
2019 |
2018 |
% chg |
||
Net Revenue |
592 |
2,111 |
-72% |
1,856 |
-100% |
592 |
255 |
132% |
|||
Cost of revenue |
342 |
818 |
-58% |
44 |
633 |
-93% |
298 |
185 |
61% |
||
Gross Profit |
250 |
1,293 |
-81% |
(44) |
1,223 |
n/a |
294 |
70 |
321% |
||
Margin % |
42% |
61% |
112% |
n/m |
66% |
104% |
50% |
27% |
243% |
||
Operating expense |
4,090 |
3,766 |
9% |
10 |
1,262 |
-99% |
4,107 |
2,504 |
64% |
||
EBITDA |
(3,841) |
(2,474) |
n/a |
(54) |
(39) |
n/a |
(3,787) |
(2,434) |
n/a |
||
Net Income |
(5,785) |
11 |
n/a |
(133) |
(85) |
n/a |
(5,652) |
96 |
n/a |
||
SOURCE SRAX
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