SQL Server Magazine Reveals New Name for the Brand

NEW YORK, Nov. 30, 2011 /PRNewswire/ --Penton Media technology property, SQL Server Magazine, announced today that it has changed its name to SQL Server Pro to better reflect the brand offerings.  More than just a magazine, SQL Server Pro includes the sqlmag.com website, the SQL Server Pro UPDATE email newsletter, the SQL Server Pro print and digital issues, online training and educational resources.

SQL Server Pro is read by IT and developer professionals who build, support or integrate SQL Server database applications.  "Our new name positions us to evolve and expand to better serve the SQL Server community – delivering information how and when users want it," said Megan Keller, executive editor, SQL Server Pro.  

The brand will continue to offer how-to content for database administrators, developers and business intelligence professionals within the SQL Server community as it has for the past 12 years. SQL Server professionals at all levels, from novice to advanced, learn practical, hands-on information straight from SQL Server experts. Online resources include white papers, guides, podcasts, webinars, blogs, articles, FAQs, buyers' guides, and an extensive knowledge base.  At this time the URL, www.sqlmag.com, will not be changing. 

SQL Server Pro is part of a community of 2.7 million IT and developer professionals reaching businesses of all sizes in numerous industries worldwide, providing independent coverage of T-SQL, performance tuning, Microsoft business intelligence (BI), SQL Server management, and more.  The SQL Server Pro community is marked by its depth of editorial content and an inclusive structure that allows database administrators, developers and BI professionals to interact with colleagues, technical experts, analysts and other thought leaders.

For more information, contact:
Megan Keller
Executive Editor, SQL Server Pro
[email protected]

About Penton Media

As a leading, independent, business-to-business media company, Penton knows business and how to create and disseminate vital content that moves markets. Penton is where professionals turn to gain the critical insight, expert analysis and relevant connections needed to compete and succeed. Headquartered in New York City, the privately held company is owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its co-investors. For additional information on the company and its businesses, visit www.penton.com.

SOURCE Penton Media Inc.

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