Spurred by Significant Interest and Activity, Total Augmented Reality Market Will Reach US$220 billion by 2027

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Mar 31, 2022, 08:30 ET

NEW YORK, March 31, 2022 /PRNewswire/ -- With investment and interest growing exponentially, the augmented reality market is set to grow at an equally significant rate over the next five years. According to new research by global technology intelligence firm ABI Research, nearly 40 million Augmented Reality (AR) smart glasses will ship in 2027, with the total augmented and mixed reality market surpassing US$220 billion in the same year. Much of this growth will to stem from the consumer market on the back of new hardware and content, but the enterprise AR space will also continue to show strong growth.

"It is impossible to miss news surrounding the augmented reality market today, both from the fascinating metaverse side and the more grounded and short-term augmented reality opportunities and investment," says Eric Abbruzzese, Research Director at ABI Research. "Massive, far-reaching rebrands like with Meta alongside more traditional new devices, software, and services from big names like Google and Apple lend credence to the momentum."

Media and entertainment and sports and fitness lead in adoption and growth over the next five years, with 118% and 101% installed base CAGRs, respectively. Tourism, healthcare, retail, and education are also growing significantly, thanks to cross-market opportunities and an increasing addressable user base of consumers. Binocular, mixed reality devices dominate the forecast in terms of growth, powered by declining prices, increasing capability, and a greater selection of mixed reality content in all verticals—what devices exactly end up pushing the market is unclear, with lessening incumbent advantages meeting increasing competition. Even with binocular focus, monocular devices are not to be discounted. They are still seeing steady growth and usage mostly in enterprise domains where environmental awareness precedes immersive content—RealWear, Vuzix, and similar devices will continue to see success here.

"Much of the interest, and thus growth, will be seen in the consumer space. However, overlap with cross-market content and services and shared interest for consumer-targeted smart glasses devices in enterprise applications will drive the market from all directions. Metaverse does play a role over the next five years, especially as a catalyst for interest and investment, but day to day usage will still be found in more traditional ecosystems powering augmented reality," concludes Abbruzzese.

These findings are from ABI Research's Augmented and Mixed Reality Market Data: Devices, Use Cases, Verticals, and Value Chain market data report. This report is part of the company's Augmented and Virtual Reality research service, which includes research, data, and ABI Insights. Market Data spreadsheets are composed of deep data, market share analysis, and highly segmented, service-specific forecasts to provide detailed insight where opportunities lie.

About ABI Research

ABI Research is a global technology intelligence firm delivering actionable research and strategic guidance to technology leaders, innovators, and decision makers around the world. Our research focuses on the transformative technologies that are dramatically reshaping industries, economies, and workforces today.

ABI Research是一家国际科技情报公司，为全球科技领袖、创新人士和决策者提供实用的市场研究和战略性指导。我们密切关注一切为各行各业、全球经济和劳动市场带来颠覆性变革的创新与技术。

For more information about ABI Research's services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific, or visit www.abiresearch.com.

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SOURCE ABI Research