springbig Launches First Direct-To-Consumer Brand Platform for the Cannabis Industry

BOCA RATON, Fla., June 16, 2020 /PRNewswire/ -- springbig, a leading provider in cannabis CRM and loyalty marketing technology, today announced the launch of 'springbig Brands,' a first-of-its-kind brand marketing platform that allows brands to directly reach cannabis consumers. This leading-edge platform allows brands to drive consumer and retailer engagement through targeted MMS and SMS message marketing while staying compliant with stringent cannabis regulations.

Cannabis brands that partner with springbig will have the opportunity to reach the platform's 19 million active customers nationwide through dispensary text message marketing. Studies show that 99% of text messages are viewed within 4 minutes of being delivered, which is critical in driving viewership and engagement for cannabis businesses. Twelve national and local brands including Pax Labs, Jetty Extracts, Dixie Brands, Grizzly Peak™, Oh Hi Beverages and Coda Signature have already partnered with the platform, and springbig expects to work with an additional 20 brands by mid-July.

springbig's marketing platform allows brands to send their own MMS advertising images to a dispensary's text message marketing channel in partnership with retailers carrying their products. Once a dispensary sends out the brand's promotion to active customers, brands will be able to monitor key performance metrics including the number of customers making a brand purchase, revenue generated from the campaign and the number of total units purchased during the campaign.

"Current cannabis marketing regulations have created a difficult climate for brands to reach new retailers and customers," said Jeffery Harris, Founder and CEO of springbig. "We are leveraging our enormous customer base and comprehensive retail network to help brands not only reach their target consumer audiences but also offer brands the ability to place brand marketing messages directly into the smartphones of cannabis consumers. Our user-friendly and highly customizable platform will allow brands to work closely with over 1,400 retailers to engage with active cannabis consumers and drive ROI for both parties."

About springbig
springbig is the leading provider in customer-loyalty and communications solutions for dispensaries and cannabis retailers. Founded in 2017, springbig offers state of the art CRM programs that capture key customer data and seamlessly integrates with existing dispensary POS systems. The platform also develops custom cannabis loyalty software embedded with advanced marketing tools to retain customers and sends targeted and personalized SMS campaigns based on customer interest with a 99% open rate. springbig is helping dispensaries & cannabis retailers keep their clientele connected and engaged while allowing the store owners to track their inevitable success and ROI in real-time.

SOURCE springbig