Spread the Word: Moda Operandi to Partner with Rock the Vote
Thirteen brands create limited edition, non-partisan t-shirts designed to encourage voting ahead of midterm elections
NEW YORK, Sept. 12, 2018 /PRNewswire/ -- Moda Operandi, the first online luxury retailer to provide consumers access to full collections straight from the runway, is thrilled to announce the launch of a retail voting initiative in partnership with Rock the Vote, launching on-site from September 10. Thirteen American-based brands created limited edition, non-partisan t-shirts for both women and men that support the national initiative to encourage American citizens to vote in the upcoming midterm elections in November. All proceeds of sales from the trunkshow will go directly to Rock the Vote.
Participating designers include: Alice + Olivia, Brandon Maxwell, Carolina Herrera, Edie Parker, La Ligne, Markarian, Milk Studios, Monse, Prabal Gurung, Rebecca de Ravenel, The Elder Statesman, Tory Burch, and Veronica Beard.
Lauren Santo Domingo, Co-Founder and Chief Brand Officer at Moda Operandi, says, "It is incredibly important to ensure your voice is heard not only during the primary elections, but throughout the entire election cycle. With midterm elections around the corner, we felt the timing was just as relevant to launch a campaign focused on voter awareness. We are thrilled to partner with Rock the Vote on this initiative as we admire their tenacity to engage with younger voters to ensure their voice is heard. Voting is a privilege and right, and all American's have a duty to participate. We hope this program encourages just that amongst the fashion crowd and beyond."
Carolyn DeWitt, President and Executive Director of Rock the Vote, says, "Rock the Vote is incredibly grateful to Moda Operandi and participating brands for recognizing our critical work to engage young people in the civic process. We are honored to partner with Moda Operandi in promoting the importance of using one's voice through voting and grateful for their generous support, which will enable us to continue our mission of building the political power of young people."
About Moda Operandi
Moda Operandi is the only place to preorder looks straight from the unedited runway collections of the world's top designers' months before they are available anywhere else. But for those who just can't wait, Moda Operandi's Boutique offers an expertly curated selection of in-season items from both established and emerging designers, ready to ship now. In homage to the history of couture, Moda Operandi offers a bespoke shopping experience that includes unprecedented access to your favorite designers and hand selected recommendations from personal stylists. Moda Operandi has established a retail renaissance where the time-honored institution of luxury meets an innovative point of view on fashion. For more information visit www.modaoperandi.com
About Rock the Vote
Rock the Vote is a nonpartisan nonprofit dedicated to building the political power of young people. For nearly 30 years, Rock the Vote has revolutionized the way we useculture, music, art and technology to engage young people in politics, registering and turning out millions of young voters. During the last seven Presidential elections, Rock the Vote and its partners coordinated the largest voter registration drives for young people that added nearly 8 million new voters to the rolls and consistently turns out its voters more than 30 points above the national youth average. Rock the Vote fights for voting rights to ensure that all eligible voters can exercise their right to vote and promotes civic education to ensure young voters to have the resources and information they need to participate in our civic process.
Learn more at rockthevote.org and follow us on Twitter, Facebook and Instagram @rockthevote.
SOURCE Moda Operandi
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