Spot Cutting-Edge Toys, Games & Entertainment Products At Toy Fair!

Media and Trade Guests: Get Exclusive Access to Hottest New Playthings

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Feb 14, 2018, 10:00 ET

NEW YORK, Feb. 14, 2018 /PRNewswire/ --

WHAT:	The 115^th North American International Toy Fair – the largest toy show in the Western Hemisphere – gives media and trade guests EXCLUSIVE, hands-on access to hundreds of thousands of brand-new playthings. Be among the first to see this year's most innovative toys before they even hit store shelves!

WHEN:	Saturday, February 17 – Tuesday, February 20 (show opens daily at 9 a.m.)

WHERE:	Jacob K. Javits Convention Center, New York City

DETAILS:	Toy Fair will bring 30,000 play professionals from around the globe to NYC this weekend for four days of business and play! From collectibles sure to capture the hearts of millions … to retro toys from the 80s and 90s … to innovative toys that foster kindness and empathy, the playthings at this year's show will drive industry sales through Q4. More than 1,000 toy companies, from inventive startups to veteran brands, will transform 443,500 NSF of space at the Javits Center into a giant playground for grownups.

	Spokespeople will be at the show to provide insights into the biggest trends in toys and play, industry data, and economic outlooks. Visit ToyFairNY.com or the Toy Fair 2018 online press room for more information.

HOW:	Registration is mandatory for access to Toy Fair. Verification of media credentials is required. Media can sign up on-site at the show.

ABOUT THE TOY ASSOCIATION www.ToyAssociation.org www.ToyFairNY.com www.GeniusofPlay.org
Founded in 1916, The Toy Association, Inc. is the not-for-profit trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. The Toy Association leads the health and growth of the U.S. toy industry, which has an annual U.S. economic impact of $107.5 billion, and its 950+ members drive the annual $27 billion U.S. domestic toy market. The Toy Association serves as the industry's voice on the developmental benefits of play and promotes play's positive impact on childhood development to consumers and media. The organization has a long history of leadership in toy safety, having helped develop the first comprehensive toy safety standard more than 40 years ago; produces the world-renowned North American International Toy Fair and Fall Toy Preview; and advocates on behalf of members around the world.

SOURCE The Toy Association