Sports Nutrition Leader, MuscleTech, Partners with YouTube Sensation B.U.F.F. Dudes

OAKVILLE, ON, April 13, 2016 /PRNewswire/ - MuscleTech®, the leading sports nutrition supplement brand in America, is proud to announce its partnership with one of YouTube's most entertaining health and fitness personalities, B.U.F.F. Dudes, to represent the MuscleTech® family of performance products and exclusive content.

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With a unique combination of fitness education and humor, B.U.F.F. Dudes (Better Understanding of Food and Fitness) are able to effectively connect and engage with millions of fans around the world.  "Whistle Sports social influencers Hudson and Brandon White of B.U.F.F. Dudes provide unique fitness and food content that enthusiasts of all types want to learn about and ultimately use to improve their performance.  They have consistently produced and covered health and fitness in an entertaining and informative style, several times with video content that has gone viral.  Their growing popularity among social audiences is a testament to this.  We are excited that Hudson and Brandon were already using and will continue to use MuscleTech products to enhance their goals and keep them going on set," says Iovate Health Sciences International Chief Marketing Officer, Brian Cavanaugh.

Brothers Hudson and Brandon say, "With MuscleTech on our side, we can't wait to up our game and bring everyone better food recipe videos using MuscleTech protein, workout videos with even more intensity and most importantly connecting even better with fitness fans around the world in partnership with MuscleTech".

MuscleTech believes in helping to create the best athletes everywhere – from the pro level competitor to the regular fitness enthusiast who wants to achieve optimum performance and results.  With a best-in-class commitment to science and innovation, the brand continually brings new products to market in important categories including protein, pre-workout, amino acids, and other performance multivitamin and specialty formulas.

MuscleTech products are available nationwide at GNC®, The Vitamin Shoppe®, Bodybuilding.com™, WalMart®, Amazon.com, and other fine retailers.

For more information on new MuscleTech products, www.muscletech.com. Also follow us at Facebook.com/MuscleTech and @Muscletech on Twitter® and Instagram® for product and athlete information, news and updates, diet and training tips, special promotions and more.

SOURCE Iovate Health Sciences International Inc.

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