Sports Authority Selects Allurent to Boost Ecommerce

CAMBRIDGE, Mass., July 14 /PRNewswire/ -- Allurent™, the market leader in powering superior online shopping experiences, today announced that athletic equipment retailer Sports Authority has selected Allurent on Demand to add interactive shopping experiences to their core ecommerce website (www.SportsAuthority.com) and other related brand sites.

Allurent on Demand (AoD) is a hosted, software-as-a-service offering that increases customer satisfaction and site conversion by quickly and cost-effectively deploying interactive merchandising widgets to retailers' existing websites including social media sites like Facebook®.

Sports Authority is a national leader in sporting goods, operating over 450 stores in 45 states. They match the passion their customers have for sports with a passion to provide the best possible shopping experience in store and on the web. Its website (www.SportsAuthority.com) is #205 in Internet Retailer Top 500 Guide for 2010.

"We know that our website is critical for both online and offline sales, and that the experience our customers have on our site directly impacts our success," said Clay Cowan, VP of Ecommerce at Sports Authority. "With Allurent on Demand, we will be able to dramatically improve our online shopping experience and we will have the flexibility and control we need stay in synch with our high-paced merchandising cycles on all of our sites."

Graeme Grant, chief executive officer of Allurent, commented, "Sports Authority has already established a strong presence in ecommerce and they know that a better shopping experience has a direct impact on sales and satisfaction. So, it is particularly exciting for us to be selected to help them get to the next level by adding highly interactive, easy-to-shop and on-brand experiences."

About Allurent

Leading retailers like Borders, Reebok and The Land of Nod partner with Allurent to create the most compelling online shopping experiences imaginable. The company's signature e-commerce capabilities are delivered through the Allurent on Demand Software-as-a-Service platform, which includes a library of interactive merchandising widgets and a back-end merchandising tool. Using Allurent on Demand, retailers quickly and easily create, update and deploy interactive experiences throughout their e-commerce sites. The result is a superior shopping experience that leads to more satisfied customers and greater sales. Allurent is headquartered in Cambridge, Mass. For additional information please visit www.allurent.com.

About Sports Authority

The Sports Authority, Inc. ("Sports Authority") is headquartered in Englewood, Colorado. It operates over 450 stores in 45 U.S. states under The Sports Authority. The Company's website, located at sportsauthority.com is operated by GSI Commerce, Inc. Sports Authority has a rich history, dating back almost a century, of being an industry leader in providing a wide assortment of quality, brand-name sporting goods.

SOURCE Allurent