Sporting News Media Expands Relationship with PubMatic into Mobile and Video

NEW YORK, Oct. 8, 2014 /PRNewswire/ -- PubMatic, the programmatic advertising platform company for leading publishers, today announced the extension and expansion of its relationship with Sporting News Media, a PERFORM Group company and one of the leading digital sports brands in the US, which reaches an audience of over 30 million sports fans each month.

Sporting News Media began working with PubMatic in 2011, with the goal of maximizing the value of its unsold premium advertising inventory. At the beginning of this year, Sporting News Media chose to employ PubMatic's Private Marketplace across all of its consumer channels and formats, including mobile and video.

Private Marketplace provides publishers with the tools and controls needed to sell premium advertising inventory to media buyers using Real-Time Bidding (RTB) technologies. It enables digital publishers to package advertising inventory for specific advertisers, as well as on the basis of content category, audience data, and targeting attributes such as location, carrier, device, app and audience segment.

"PubMatic's platform provides us with the control and integration solutions that are key for us to succeed in this shifting media environment," said Rich Routman, CRO at Sporting News.

"We are pleased to see the Sporting News Media team continue to evolve and accelerate their programmatic strategy using more PubMatic solutions, and in the process expand their relationship with us," said Rob Jonas, Global Chief Revenue Officer at PubMatic. "We know that succeeding in today's media environment requires a team approach, and our aim is always to enable that success through an unmatched combination of technology and service."

About Sporting News
Sporting News Media owns and operates SportingNews.com, the U.S. edition of Goal.com and the Sporting News (SN) ePlayer, which syndicates professional and collegiate digital video from the major professional sports leagues, PGA Tours, MLS, WTA, ATP, UFC, SEC, Pac-12, Big Ten, Big 12 and ACC conferences across 450 leading national and local publisher sites in North America.

About PubMatic
PubMatic is a technology platform that powers the programmatic advertising strategy of leading publishers and premium brands. Our innovative solutions help content providers drive the highest value for their digital media assets and provide consumers with a more personalized advertising experience across display, mobile and video. A global roster of comScore publishers utilizes PubMatic's One Platform, proprietary technology and advanced mobile capabilities. Pioneering online auctions for the buying and selling of media through Real-Time Bidding (RTB) and Private Marketplace (PMP), the company also works with hundreds of advertising partners. Ranked by Deloitte as one of the fastest growing companies in the US Internet sector in both 2012 and 2013, PubMatic has offices worldwide with headquarters in Redwood City, California.

Contact

Paige F. MacGregor
Corporate Communications Manager, US & LATAM | PubMatic
[email protected]
T: (774) 254-5063

Mital Goel
Corporate Communications Manager, EMEA & APAC | PubMatic
[email protected] 
T: +447947461250

Sabrina Carrozza | Sporting News Media
[email protected] 
T: (646) 596-2853

SOURCE PubMatic

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