Sport Chalet To Host The Stanley Cup To Support Local Charities In Connection With Hockey Fights Cancer Awareness Month

LOS ANGELES, Oct. 10, 2014 /PRNewswire/ -- In honor of the Los Angeles Kings® 2014 Stanley Cup® Championship, Sport Chalet is teaming up with Hockey Fights Cancer^TM, Children's Hospital Los Angeles, and Kings Care Foundation to host the iconic Stanley Cup at Sport Chalet's FIG@7th store located at 735 South Figueroa Street in Los Angeles on Sunday, Oct. 12 from 3 to 5 p.m. Fans will have the rare opportunity to see the Stanley Cup up close and take their photo with it. In addition, Kings alumni will make an appearance from 3 to 4 p.m. on the day of the event. Former Kings defenseman and television broadcaster Sean O'Donnell and former Kings forward and Kings Radio commentator Daryl Evans will be among those in attendance. This event will launch Sport Chalet's commitment to help Hockey Fights Cancer during its annual month-long campaign, Hockey Fights Cancer Awareness Month, to support national and local cancer care and research institutions.

"We are proud to kick off the Kings' Hockey Fights Cancer initiatives with Sport Chalet and garner awareness and funds for a disease that has affected so many of us," said President of Kings Business Operations, Luc Robitaille. "And what a bonus that we can share the Cup once again with our fans here in Los Angeles."

From Oct. 12 through Nov. 17, Sport Chalet customers will have the opportunity to donate $1 at the register to support the Children's Hospital Los Angeles, the local charity benefiting from the Hockey Fights Cancer campaign in Los Angeles. Customers can also purchase select Hockey Fights Cancer gear, with 10 percent of the proceeds from such purchases donated by Sport Chalet to the CHLA. Gear available to purchase at Sport Chalet includes the men's and women's Old Time Hockey LA Kings tees, as well as the Hockey Fights Cancer wristbands made by Fan Fever.

Additionally, Sport Chalet will donate $5,000 to the Kings Care Foundation, a non-profit children's charity of the LA Kings dedicated to providing children in the Greater Los Angeles area with educational and recreational opportunities.

"Hockey Fights Cancer, as well as the Children's Hospital Los Angeles and Kings Care Foundation, are tremendous organizations devoted to making the world a better place for our children, and at Sport Chalet, we're honored to be a part of this commitment to give back to our local community," said Craig Levra, CEO of Sport Chalet. "We see passion for the local LA community through our Kings' fans and are confident that this passion will translate to helping the children of our community as well."

Started in December 1998, Hockey Fights Cancer^TM is a charitable initiative founded by the National Hockey League and National Hockey League Players' Association with the goal of raising money and awareness for hockey's most important fight—cancer. To date, Hockey Fights Cancer has raised more than $14 million to benefit cancer organizations throughout North America.

Lavender, which represents awareness for all cancers, returns as the designated color for this year's initiative and will be worn by the hockey community throughout Hockey Fights Cancer Awareness Month.

For more information regarding Sport Chalet's involvement in the Hockey Fights Cancer Awareness Month or to receive more details on the Stanley Cup visit, please contact [email protected].

About Sport Chalet
Sport Chalet is a premier, full service specialty sporting goods retailer featuring the industry's top sports brands in apparel, footwear, and sports equipment. Founded in 1959 by Norbert Olberz, the company has 50 stores in Arizona, California, Nevada and Utah; an online store at www.sportchalet.com; a Team Sales division; and offers more than 50 specialty services for the sports enthusiast, including online same day delivery, climbing, backcountry skiing, ski mountaineering, avalanche education, and mountain trekking instruction, car rack installation, snowboard and ski rental and repair, Scuba training and certification, Scuba boat charters, team sales, gait analysis, baseball/softball glove steaming and lacing, racquet stringing, and bicycle tune-up and repair at its store locations. For more information, visit Sport Chalet at www.sportchalet.com.

About Hockey Fights Cancer™
Hockey Fights Cancer™ is a charitable initiative founded in December 1998 by the National Hockey League^® and National Hockey League Players' Association.  It is supported by players, NHL member clubs, NHL alumni, the NHL Officials' Association, professional hockey athletic trainers and equipment managers, corporate marketing partners, broadcast partners and fans throughout North America.  The goal of Hockey Fights Cancer is to raise money and awareness for national and local organizations involved in cancer care and research.  To date, Hockey Fights Cancer has raised more than $14 million to benefit cancer organizations throughout North America.  Hockey Fights Cancer is also a component of The Biggest Assist Happens Off The Ice^®, the National Hockey League's and National Hockey League Players' Association's social responsibility program that builds on hockey's long-standing tradition of addressing important social issues in North America and around the world.  For more information about Hockey Fights Cancer, please go to hockeyfightscancer.com.

About The Kings Care Foundation:
The Kings Care Foundation (Federal Tax ID #95-4443065) is the award winning, non-profit children's charity of the LA Kings hockey club, the 2014 Stanley Cup Champions. Formed in 1996, the Kings Care Foundation has donated more than $7 million in monetary and in-kind support which allows the Kings Care Foundation to make a direct impact on the lives of nearly one million children throughout Southern California each year. For all Kings information, visit LAKings.com. Follow the club on Twitter (@LAKings and @LAKingsPR).

NHL and the NHL Shield are registered trademarks and Hockey Fights Cancer name and logo are trademarks of the National Hockey League.  Los Angeles Kings name is a registered trademark of the NHL team.  All Rights Reserved.

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SOURCE Sport Chalet

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