SPLENDA® CEO Tackles Safety Allegations Head On With Open Letter To Consumers

CARMEL, Ind., March 22, 2016 /PRNewswire/ -- Heartland Consumer Products Group, LLC, the makers of SPLENDA® Sweeteners, today announced that its Chairman and CEO, Ted Gelov, has issued a letter to consumers addressing negative allegations in a recently published study and confirming that SPLENDA® Sweeteners are safe and do not cause cancer.

"It's important that we address this topic," said Gelov in a statement. "Sucralose, the no-calorie sweetener in all SPLENDA® Sweetener products, is a safe and healthy alternative to sugar, and to suggest otherwise is a disservice to all of us.  SPLENDA® sweeteners are safely used by millions of people every day and are a valuable tool for managing weight and diabetes.  Unfounded allegations about the safety of sucralose undermine the efforts of respected physicians and nutritionists to help their patients lower sugar intake – a goal now recommended by health care authorities around the world."  

The full letter, which can be found on the SPLENDA® Brand website, www.splenda.com/splenda-is-safe, provides the missing context to set the record straight.  "The truth is that sucralose has been extensively researched, with more than 110 studies conducted over a 20-year period, and there is no known mechanism by which sucralose could cause cancer.  Sucralose has been found safe for use by health and safety regulatory agencies around the world, including the U.S. National Cancer Institute," Gelov added.   

For more information about the study and the safety of sucralose, please visit splendatruth.com/Sucralose-is-safe.

About SPLENDA® Sweetener Products
SPLENDA® Sweetener Products have been available for over 20 years, providing great-tasting sweetness without all the calories.  Both the American Diabetes Association (ADA) and the Academy of Nutrition and Dietetics (AND) support the use of low-calorie sweeteners such as sucralose as a useful tool in weight management and diabetes. For more information about sucralose or the SPLENDA® Brand, visit blog.splenda.com. You can also follow the SPLENDA® Brand on Tumblr, Facebook, Instagram and Pinterest.

About Heartland Consumer Products Group, LLC
Based outside of Indianapolis, Heartland Consumer Products Group, LLC is a global leader in the production of low-calorie sweetener products, creamers, beverage concentrates, coffee, and nutritional drinks. Visit Heartland at www.heartlandfpg.com.

Meghan Pero
LaForce
646-374-0844
[email protected]

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SOURCE SPLENDA