SPLENDA® Calls for CSPI to act in the Public's Interest and Return its Rating to SAFE

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May 10, 2017, 15:24 ET

CARMEL, Ind., May 10, 2017 /PRNewswire/ -- Every day millions of people safely use SPLENDA® to help them live a healthier lifestyle and reduce their sugar intake. These consumers deserve to feel confident in this choice.

By denying the latest decision from the European Food Safety Authority's 24-member panel of Ph.D.s, medical doctors and scientists confirming sucralose is safe and does not cause cancer, CSPI is misleading consumers and not acting in the public's interest.

SPLENDA® Calls for CSPI to act in the Public’s Interest and Return its Rating to SAFE

CSPI should categorize SPLENDA® as safe instead of pointing fingers at others' credibility and refusing to look in the mirror and admit that they got it wrong.

The bottom line is: It's not what we say. It's not what CSPI says. It's what the science says. And the body of evidence clearly says: SPLENDA® is safe.

The science CSPI has used to worry consumers was dismissed by EFSA's 24-member panel because this study, conducted by the Ramazzini Institute, was poorly designed and conducted and, hence, its conclusions are false.

In addition to the recent EFSA review, the safety of sucralose has been affirmed by a wide body of research. FDA and other regulatory agencies reviewed more than 110 scientific studies that meet the recommended research protocols set by expert health authorities for investigating the safety of a new food ingredient. Reviews of these studies have led to consistent conclusions that sucralose is safe, including for women who are pregnant or nursing and for children. SPLENDA® Sweeteners are a safe choice.

EFSA's decision puts good science first, and it is consistent with the movement to bring greater scrutiny to poorly designed studies that draw false conclusions and unjustifiably alarm consumers. This is a topic we are particularly passionate about at SPLENDA®. We invite others to commit to evaluating research using rigorous scientific judgment and apply sound research findings before making recommendations or sharing opinions and we invite CSPI to do right by the public's interest.

Learn more about the safety of sucralose. A review of the regulatory and scientific rationale in determining the potential for sucralose to cause cancer is available here.

Read our CEOs open letter to consumers here.

About Heartland Food Products Group
Based outside of Indianapolis, Heartland Food Products Group is a global leader in the production of low-calorie sweetener products, creamers, beverage concentrates, coffee, and nutritional drinks. Visit Heartland at www.heartlandfpg.com. The SPLENDA® Brand is the most recognizable and iconic low calorie sweetener ("LCS") brand in the world, having sold more than 100 billion yellow packets since its launch in 1991. Today, the SPLENDA® Brand is the clear #1 LCS brand in the $72 billion global sweetener market with market shares that are more than twice those of its nearest competitor. Since the acquisition of the SPLENDA® Brand in 2015, Heartland Food Products Group has launched SPLENDA® ZERO™ Liquid Sweetener and now SPLENDA® Naturals Stevia Sweetener, expected to be the greatest innovation in the brand's history.

Media Contact:
Christa Lombardi
[email protected]
(646) 935-4144

SOURCE Heartland Food Products Group