Splash Your Spoon Into Ben & Jerry's Newest Cereal Splashback Flavors

Experience the interactive Multimedia News Release here: https://www.multivu.com/players/English/8026454-ben-and-jerrys-cereal-splashback-flavors/

The new flavors are:

• Fruit Loot: Cereal milk ice cream with a crisp fruity cereal swirl
• Frozen Flakes: Cereal milk ice cream with a crisp cereal swirl
• Cocoa Loco: Chocolate cereal milk ice cream with a crisp chocolate cereal swirl

"So why combine ice cream and cereal? Because the sweet milk at the bottom of a cereal bowl is arguably the best part," said Ben & Jerry's Flavor Guru, Eric Fredette. "We wanted to take our flavor concepts and make people feel like a kid again, which is how we landed with our Cereal Splashback flavors. There's a flavor for every fan that will help bring them back to the prize-at-the-bottom-of-the-box days, watching Saturday morning cartoons in pajamas."

To officially unveil the new flavors, Ben & Jerry's is encouraging fans in the Big Apple to join them for an epic celebration at New York City's own Grand Central Station. From 9 a.m. -7 p.m. in Vanderbilt Hall, fans will have the once-in-a-lifetime opportunity to jump into a larger-than-life cereal bowl ball pit, indulge in plenty of free samples of all three new Cereal Splashback flavors, and have the chance to take home free Ben & Jerry's for a year!

To make it that much sweeter, Cereal Splashbacks will be available this September in New Zealand, Singapore and Australia.

To learn more about Ben & Jerry's Cereal Splashback lineup and to find a local Scoop Shop, visit http://benjerrys.co/CerealSplashback

About Ben & Jerry's
As an aspiring social justice company, Ben & Jerry's believes in a greater calling than simply making a profit for selling its goods. The company produces a wide variety of super-premium ice cream, yogurt and sorbet using high-quality ingredients. Ben & Jerry's incorporates its vision of Linked Prosperity into its business practices in a number of ways including a focus on values-led sourcing. In 2015 the company completed its transition to using entirely non-GMO (genetically modified organisms) ingredients by source as well as to fully source Fairtrade-certified ingredients wherever possible, which benefits farmers in developing countries. Ben and Jerry's products are distributed in 35 countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry's Scoop Shops, restaurants and other venues. Ben & Jerry's, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry's became a certified B Corp (Benefit Corporation) in 2012. The Ben & Jerry's Foundation's employee-led grant programs totaled $2.5MM in 2016 to support economic and social justice, environmental restoration, and peace through understanding. For the inside scoop on Ben & Jerry's visit www.benjerry.com.

SOURCE Ben & Jerry’s Homemade Inc.