NEW YORK, June 20, 2017 /PRNewswire/ -- Spiribam announces its debut in the American spirits market with a distinguished portfolio of fine boutique rums. Formerly Clément USA, the company's new name, Spiribam, reflects a new extensive focus on unique rums with different origins.
Spiribam's collection of spirits includes Rhum Clément and Rhum J.M. from Martinique, Rhum Damoiseau of Guadeloupe, and the newest addition, Chairman's Reserve from St. Lucia.
"As the great-nephew of Homère Clément, the founder of Rhum Clément, the passion for rum is in my blood, literally," says Benjamin Jones, Spiribam's Managing Director. "From the very early days, it was important to understand all types of rum when we introduced Rhum Clément and rhum agricole to the American market. Along the way, we discovered that there are several wonderful rums in the world that are misunderstood and hidden from the public eye."
Spiribam's mission to bring the taste for rhum agricole to American shores dates back to 2006 when Clément USA introduced their namesake Martinican rhum brand to the United States. The initial ambition was to organize a direct route-to-market for Rhum Clément in the United States, but the role of the company quickly evolved into an educational one focused on the advancement of rhum agricole as a category, and attracting more attention to all styles of notable premium rums of different origins, including Rhum J.M, Rhum Damoiseau and now most recently Chairman's Reserve.
After nearly a decade of exclusively housing rhum agricole from the French West Indies, Spiribam in 2017 proudly welcomes St. Lucia Distillers rums to its portfolio. Beginning with the re-launch of Chairman's Reserve in the USA, to be followed by Bounty Rum and Admiral Rodney rum. These are diverse and versatile English-style rums. Crafted from distinctive blends of unique pot-still and column-still rums, each of the brands has tremendous individual character and personality, and each proudly carries an undeniable St. Lucian identity in regards to their style.
Today, Spiribam is to its trade partners the ultimate cabinet of rum, and is one of the primary forces behind today's rapidly developing ultra-premium rum category in the United States.
Spiribam's spirits have won several recent accolades and awards including these from the 2017 Ultimate Spirits Challenge:
- 97 points, Chairman's Trophy, for Clement V.S.O.P
- 95 points, Finalist Trophy for Chairman's Forgotten Cask
- 92 points for Shrubb J.M, a rhum agricole based orange liqueur
ABOUT SPIRIBAM
Spiribam is the North American subsidiary of Martinique's Rhum Clément and Rhum J.M, St. Lucia's Chairman's Reserve Rum, Bounty Rum, Admiral Rodney Rum, and the importer of Guadeloupe's Rhum Damoiseau. With this distinguished portfolio of world-class rums, centered on heritage, legacy, innovation, and creativity, Spiribam takes great pride and value to be America's fine rum specialists. For additional information please visit www.spiribam.com.
Contact:
Benjamin Jones
North American Regional Director, SPIRIBAM
[email protected]
SOURCE www.spiribam.com
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