Spin Master reveals what's in the egg: Hatchimals hatch in time for holidays

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Oct 07, 2016, 09:00 ET

TORONTO, Oct. 7, 2016 /PRNewswire/ - Spin Master Corp. (TSX:TOY), a leading children's entertainment company, reveals a world of wonder and discovery with Hatchimals. Since their initial unveiling at select Toy Fairs around the world earlier this year, Hatchimals have become the most highly-anticipated toy of 2016. The exciting new toy, which launches today, has already been named to multiple top toy lists, including Target, Wal-Mart, Toys 'R' Us and Kohl's.

(Photo: http://photos.prnewswire.com/prnh/20161006/416331)

Nestled inside a brightly speckled egg, the Hatchimal relies on a child's curiosity, care and nurturing. The Hatchimal responds to the power of human touch and begins to hatch and communicate through taps, pecks, lights and sound; which Hatchimal is inside is only revealed when it hatches.

The hatch is a moment in time, never to be repeated, but this is just the beginning of the experience. The child is the key to releasing the magic of the toy, and with care, they can raise their Hatchimal through three phases, from baby to toddler to full-grown Hatchimal, teaching it to walk, talk, play games and more.

"We are always looking at how we can inspire and evolve new play patterns," said Ben Varadi, Chief Creative Officer, Spin Master Ltd. "Children have limitless imaginations and we think the same way when we develop new toys. As a result, Hatchimals incorporate the very best elements of nurturing play with the interactivity of robotics in a truly innovative and entertaining way. This is one of the most unique products Spin Master has ever launched and we're confident that the consumer response will be strong."

There are two Hatchimal species: Pengualas and Draggles. Children chose the color of the egg and the species, but the Hatchimal chooses them. Penguala eggs come in two colors, pink and teal or pink, while Draggle eggs are either purple or green and blue.

Hatchimals are now available at major retailers around the world and online at SpinMaster.com. MSRP: $59.99 USD. Ages 5+.

About Spin Master

Spin Master is a leading global children's entertainment company that creates, designs, manufactures and markets a diversified portfolio of innovative toys, games, products and entertainment properties. Spin Master is best known for award-winning brands including Zoomer™ Dino, Bakugan Battle Brawlers™, Air Hogs^®, and 2016 Toys of The Year, Bunchems and Meccanoid G15. Since 2005, Spin Master has received 64 TIA Toy of The Year (TOTY) nominations with 18 wins across a variety of product categories. Spin Master has been recognized with 12 TOTY nominations for Innovative Toy of the Year, more than any of its competitors. Spin Master is among a limited number of companies that not only develop and produce global entertainment properties, characters and content, but also monetize that content through the creation, sale and licensing of products. To date, Spin Master has produced six television series, including 2007 hit series Bakugan Battle Brawlers and its current hit PAW Patrol, which is broadcast in over 160 countries and territories globally. Spin Master employs over 1,000 people globally with offices in Canada, United States, Mexico, France, Italy, United Kingdom, Slovakia, Czech Republic, Germany, Sweden, the Netherlands, China, Hong Kong, Japan, and Australia.