Spin Master Launches La Dee Da™

TORONTO and LOS ANGELES, Feb. 12, 2012 /PRNewswire/ -- Spin Master Ltd. is turning the fashion doll aisle from ordinary into extraordinary this fall, with its Rowdy, Shouty, Chic fashion doll line, La Dee Da™, a stunning fashion doll line where everyday things inspire unexpected fashions.

La Dee Da™ is an outrageous fashion label created by a talented New York City teen named Dee and her three best friends, Tylie, Cyanne and Sloane. While attending design school in the city, these over-the-top designers always go for the bold, whether its shakeup makeup, fierce outfits, or crazy purple curls, La Dee Da™ invites real girls to create, imagine, and express themselves through a new kind of fashion play that is "Dee-lightful!"

Targeted to girls aged six to ten, La Dee Da™, delivers a unique new combination of fearless fashions, fabulous accessories and activity booklets complete with the girls' back story and "do it yourself" activities.

"We are thrilled to launch our exciting new fashion doll line, La Dee Da. La Dee Da is about a teenage fashion designer Dee and her super talented BFF's. You will be blown away by their incredible imaginations and over-the-top looks", says Nicole Perez, VP of Marketing, Spin Master. "La Dee Da encourages all girls to design their world and turn ordinary to extraordinary."

In addition to the retail launch of La Dee Da, the brand will extend into the digital space with interactive content on LaDeeDaGirls.com and innovative apps for the iOS platform. Girls can participate in the adventures of Dee and her friends with e-Stories for the iPad. The website invites them to follow the stories and design ideas of the La Dee Da girls, create designs of their own, play games, and more. Games will also be available on iPhone and iPod Touch so you can play them wherever you go!

Line extensions and accessories include DEE Signature Doll, Sweet Party Collection and World Trip Collection and Fashion Design Sketchbook, Le Bun's Closet and Studio Fashions will all be available in August at leading retailers and specialty stores throughout the U.S. and Canada, and online at www.LaDeeDaGirls.com. Dolls retail at $19.99 MSRP ($24.99 MSRP in Canada); accessory items range from $5.49 to $12.99 MSRP.

About Spin Master Ltd.

A multi-category children's entertainment company since 1994, Spin Master has been designing, developing, manufacturing and marketing consumer products for children around the world and is recognized as a global growth leader within the toy industry. Spin Master is best known for such popular brands as boy's action phenomena and 2010 Boys Toy of the Year winner Bakugan Battle Brawlers™, and award-winning brands Air Hogs®, Aquadoodle™, Tech Deck™, Moon Sand™, Liv™, and Zoobles™. The company has also marked an entry into children's media with the launch of Spin Master Entertainment, a subsidiary focusing on the design, development and production of television and other media properties. Spin Master employs 900 people worldwide with offices in Toronto, Los Angeles, London, Paris, Hong Kong, Mexico, Munich, Italy and central Europe. For additional information please visit: www.spinmaster.com.

SOURCE Spin Master Ltd.

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

440k+
Newsrooms &
Influencers

9k+
Digital Media
Outlets

270k+
Journalists
Opted In

GET STARTED