Spin Master Helps Spread "Hatchy Holiday" Cheer

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Dec 19, 2016, 05:59 ET

TORONTO, Dec. 19, 2016 /PRNewswire/ - Spin Master Corp. (TSX:TOY), a leading children's entertainment company, is helping shoppers as they hatch plans to find this season's most sought-after toy, Hatchimals.

Hatched in over 50 countries, these magical species have truly become a global phenomenon since their launch on October 7, 2016. "The demand for Hatchimals has been unprecedented, beyond anything we could have predicted, and our number one priority is to help parents on their hunt for this magical toy," said Ben J. Gadbois, Global President and COO of Spin Master Ltd. "We have increased production, expedited shipping, and are working tirelessly to deliver more Hatchimals to retailers right up to the holidays."

Hatchimal shipments continue to arrive at retail. In addition, Spin Master is delighting a number of kids by donating Hatchimals to several charities and foundations across North America, with other regions following suit. Most recently, a batch of Hatchimals were given to Cal's Angels, an Illinois-based pediatric cancer foundation that grants wishes, raises awareness, and funds research to help kids fighting cancer. Cal's Angels' 12 Days of Christmas program finds and delivers cherished presents to fulfill children's wish Lists, as well as provides $150 gift cards for holiday dinners, gingerbread houses, and baked goods to help make children and their families' holidays brighter.

"During the holiday season, we feel it's especially important to bring joy to the lives of children who are battling life-threatening pediatric cancer and their families," said Stacey Sutter, president of Cal's Angels. "We are thrilled to be able to deliver the most coveted toy of the season to these extraordinary children and their siblings. We are thankful for Ben Gadbois and Spin Master's gracious support. The 12 Days of Christmas program really makes a difference to kids and their families."

In addition, to help parents with their Hatchimal hunt and to spread the #HatchyHoliday cheer, Spin Master is running several contests, including the Hatchimal-a-Day Giveaway. Consumers can visit Hatchimals.com for contest information and updates.

Consumers are encouraged to frequently check with their favorite retailers, and for those who can't find a Hatchimal before the holidays, the magic will continue throughout the new year with a new batch arriving in January 2017.

Hatchimals' North Pole Adventures section launched on Hatchimals.com is an online resource for parents and children alike as they await the arrival of their Hatchimal. Here, consumers can prepare for the arrival of their special creatures from the nursery to their homes. The site features fun games, a build-your-own-nest activity, and a printable banner to welcome Hatchimals home. In the event that the Hatchimal is arriving after the holidays, parents can download a letter from Santa letting their children know he is still searching for their special Hatchimal, which will be delivered soon.

Hatchimals are available at major retailers around the world and online at SpinMaster.com. MSRP: US$59.99. Ages 5+.

Please consider a tax-deductible end-of-year gift to Cal's Angels. With your support, we can help even more children fighting cancer in 2017! Visit www.calsangels.org/donate-now/.

About Spin Master

Spin Master is a leading global children's entertainment company that creates, designs, manufactures, and markets a diversified portfolio of innovative toys, games, products, and entertainment properties. Spin Master is best known for award-winning brands, including Zoomer™ Dino, Bakugan Battle Brawlers™, Air Hogs^®, and the 2016 Toys of the Year, Bunchems and Meccanoid G15. Since 2005, Spin Master has received 82 TIA Toy of the Year (TOTY) nominations with 18 wins across a variety of product categories. Spin Master has been recognized with 13 TOTY nominations for Innovative Toy of the Year, more than any of its competitors. Spin Master is among a limited number of companies that not only develop and produce global entertainment properties, characters, and content, but also monetize that content through the creation, sale, and licensing of products. To date, Spin Master has produced six television series, including the 2007 hit series Bakugan Battle Brawlers and its current hit PAW Patrol, which is broadcast in over 160 countries and territories globally. Spin Master employs over 1,000 people globally with offices in Canada, the United States, Mexico, France, Italy, United Kingdom, Slovakia, Czech Republic, Germany, Sweden, the Netherlands, China, Hong Kong, Japan, and Australia.