Speed Stick® GEAR™, NASCAR's Cole Whitt Celebrate Fans In High Pressure Moments

New #GearUp Sweepstakes Engages Consumers via Twitter for A Chance to Win a Trip to NASCAR's Final Race in Miami

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Oct 15, 2014, 09:43 ET

NEW YORK, Oct. 15, 2014 /PRNewswire/ -- The Speed Stick® GEAR™ team and NASCAR driver Cole Whitt have announced a new online sweepstakes aimed at rewarding those who step up in high pressure situations with a chance to join Cole Whitt during NASCAR's final race in Miami, Florida on Sunday, November 16, 2014.

Cole Whitt, Driver of the #26 Speed Stick Gear Car, Steps Up His Game by Getting Fit For the Rigors of NASCAR. Let Speed Stick Know How You Step Up Your Game for Great Prizes, Including a Trip For Two to the Season's Final Race.

"Every race week I get behind the wheel and trade paint with some of the best in my trade," said Cole Whitt, driver of the number 26 Speed Stick® Gear™ car. "I have to be at the top of my game on every lap. Luckily, Speed Stick® GEAR™ stays with me all race long, helping me stay cool and dry so I can focus on stepping up to the pressures of racing. I'm looking forward to engaging with fans by shining the spotlight on how they step up under pressure."

How to Enter:

To participate in the Speed Stick® #GearUp Sweepstakes, simply follow @SpeedStick on Twitter and tweet a picture, including the hashtag #GearUpSweepsEntry, showcasing how you step up in high pressure moments. Whether training for a marathon or suiting up for a big meeting at the office, any moment can be an opportunity for people to make their mark.

One winner, each day, through October 28^th will be selected at random to receive a one hundred dollar gift card courtesy of Speed Stick®. One lucky participant will win a special grand prize - an ultimate "bucket list trip" for two to attend NASCAR's final race in Miami, Florida where they will meet Cole Whitt and watch the action live from pit row alongside the rest of the racing team.

"In today's socially connected culture, high-pressure moments are more visible than ever," said Bill Van De Graaf, Vice President and General Manager, U.S. Personal Care, Colgate-Palmolive. "All season long, fans have been watching Cole Whitt suit up and step up against the best drivers on the track. Through this new #GearUp sweepstakes, we are celebrating Cole's incredible will to tackle challenges head on by asking his fans to do the same."

Speed Stick® GEAR™ is a line of antiperspirants designed to provide superior sweat protection, keeping guys dry even in the most pulse-inducing conditions imaginable – like kicking off your racing career in the Daytona 500.

Speed Stick® GEAR™ is available at mass retail and grocery stores nationwide. To learn more about Speed Stick® GEAR™ products, please visit www.speedstick.com. For full contest rules and details, please visit www.SpeedStickContestRules.com

About Colgate-Palmolive
Colgate-Palmolive is a leading global consumer products company, tightly focused on oral care, personal care, home care and pet nutrition. Colgate-Palmolive sells its products in over 200 countries and territories around the world, under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet. For more information about Colgate-Palmolive's global business, visit the Company's website at www.Colgate.com. To learn more about Colgate Bright Smiles, Bright Futures®, Colgate's global oral health education program, please visit http://www.colgatebsbf.com.

Video - https://www.youtube.com/watch?v=38kuzQ1Xkx4
Photo - http://photos.prnewswire.com/prnh/20141015/152231

SOURCE Colgate-Palmolive