Speed Queen® Unveils Campaign to Support The Breast Cancer Research Foundation®
Home laundry brand to raise breast cancer awareness and funds through limited-edition washer/dryer pair
RIPON, Wis., Sept. 16, 2013 /PRNewswire/ -- For over 100 years, Speed Queen® has been committed to manufacturing best-in-class laundry equipment to make families' lives easier. Today, the brand is reinforcing its commitment to families by partnering with The Breast Cancer Research Foundation® (BCRF) to support the search for a cure for breast cancer by donating a portion from the purchase of a limited-edition washer and dryer pair.
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"Speed Queen supports breast cancer research because the disease personally affects many of our lives. We looked for an opportunity to make an impact on a national level for our consumers, as well as everyone at the company by uniting with a like-minded organization to help find a cure for breast cancer," said Reid Meisner, National Sales Manager for Speed Queen Home.
To help raise funds for BCRF, Speed Queen will be donating $20 from every purchase of their limited-edition home washer and dryer pair. The exclusive machines, available through mid-November at independent retailers around the country, have been built to a commercial standard of durability so that they never let our home laundry consumers down.
"Just for this month we've modified the exclusive washer's and dryer's control panels, making portions of the panels pink to show the brand's support to breast cancer awareness," Meisner said.
"The Breast Cancer Research Foundation is inspired by Speed Queen's efforts to make a difference in the fight against breast cancer," said Myra Biblowit, President & CEO, BCRF. "Not only is Speed Queen making an impact by spreading breast cancer awareness on a national level, but this partnership introduces your loyal customers from across the country to our mission of prevention and a cure."
The Breast Cancer Research Foundation's mission is to achieve prevention and a cure for breast cancer by providing critical funding for innovative clinical and translational research at leading medical centers worldwide and increasing awareness about good breast health.
For more information about Speed Queen's new limited-edition washer and dryer pairs or about the company's philanthropic initiative and how to donate, please visit SpeedQueen.com/home or call 800.552.5475.
For more information regarding The Breast Cancer Research Foundation or how to join the fight against breast cancer, please visit bcrfcure.org.
About Speed Queen
Speed Queen offers innovative, reliable and energy-efficient washers and dryers for home laundry use. For over 100 years, Speed Queen has dedicated itself to providing consumers with durable, commercial-grade home laundry machines that deliver a superior wash result. Speed Queen washers and dryers are manufactured in Ripon, Wis. where its parent company, Alliance Laundry Systems is based. Alliance is a leading global manufacturer of laundry products for the commercial and home markets. To learn more, visit SpeedQueen.com/Home
SOURCE Speed Queen
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