Specific Media Hires New Director of Sales to Drive Automotive Partnerships

IRVINE, Calif., March 18, 2014 /PRNewswire/ -- Specific Media, a leading global media company, announced that it has appointed Mary Pat Geiger as Director of Sales to strengthen existing partnerships with top automotive brands. Geiger will be based in the company's Detroit office and will oversee Specific Media's roster of automotive industry clients.

"We are delighted to have Mary Pat bring her unique expertise to our team," said Jill Botway, Global EVP of Sales and Marketing at Specific Media. "We are seeing a rapid adoption of Specific Media's advertising solutions among the automotive industry and bringing in an executive with such deep proficiency in the industry will be a true asset for the company and our clients."

Geiger brings over 15 years of advertising and sales experience to Specific Media, working with top automotive manufacturers to successfully market their new vehicle launches.  Prior to joining Specific Media, she most recently served as Sales Director for Genesis Media and Sales Executive for Exponential Interactive/Firefly Video.

About Specific Media

Specific Media is a leading global media company connecting brands with consumers across one of the largest audiences worldwide.  Our exclusive data partnerships, multi-screen and multi-format targeting capabilities, and innovative advertising solutions enable brands to influence purchasing decisions as they are being made. With over 500 premium publishing partners, superior reporting methodologies, and a suite of proprietary products, Specific Media allows for smarter and more efficient campaigns.

Specific Media is headquartered in Irvine, California, with offices in New York, Los Angeles, Chicago, San Francisco, Seattle, Dallas, Boston, Detroit, Atlanta, and Minneapolis. Our international offices are located in The United Kingdom, France, Denmark, Norway, Sweden, and Germany. For more information, visit specificmedia.com and find us on Twitter, Facebook, and LinkedIn. 

SOURCE Specific Media

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