Specialty Food Association Launches Redesigned Website

Focus is on Buyer-Supplier Connections

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Oct 28, 2014, 04:00 ET

NEW YORK, Oct. 28, 2014 /PRNewswire/ -- The Specialty Food Association has unveiled a redesigned website, specialtyfood.com, with new features that will help food producers and buyers conduct business more easily and reach a broader audience for their distinctive products.

The Association is a not-for-profit trade association for food artisans, importers, and entrepreneurs. It is known for its Winter and Summer Fancy Food Shows, the sofi™ Awards, and as a go-to resource for all constituents in the $88.3 billion specialty food industry.

Specialty Food Association's New Website

Specialty Food Association logo

The specialtyfood.com site has a new, clean look with bold colors and images, and more tools for Association members and the trade to efficiently market and research products.

"With the refreshed site we are helping the specialty food trade make important connections and tap into programs and services to build their businesses in an ever-expanding marketplace," says Ann Daw, Specialty Food Association president.

Community is central to Association activities. A new directory and enhanced capabilities allow visitors to build industry connections by searching for members, viewing company profiles, and linking directly to member products and other services.

Other features include:

A new product marketplace that allows buyers and other site users to explore new products by category.
A streamlined Fancy Food Show section with simplified access to complete exhibitor information.
New ways to find the latest news, industry research, resources, and business-building information.
Easy navigation through all site information on any mobile device.

Visually, the new design leverages the Association's brand, "Specialty Food. Craft. Care. Joy." by showcasing individual Association members and the appealing products they make.

Tenthwave Digital was engaged by the Association to redesign the site and create the new platform.

About the Specialty Food Association
The Specialty Food Association is a thriving community of food artisans, importers, and entrepreneurs who bring craft, care, and joy to the distinctive foods they produce. Established in 1952 in New York, the not-for-profit trade association provides its 3,000 members in the U.S. and abroad the tools, knowledge, and connections to champion and nurture their companies in an always-evolving marketplace. The Association (formerly the National Association for the Specialty Food Trade, Inc.) owns and produces the Winter and Summer Fancy Food Shows, and presents the sofi™ Awards honoring excellence in specialty food. Learn more at specialtyfood.com.

About Tenthwave
Tenthwave is a New York-based digital agency with offices in Manhattan, Long Island, Chicago, Detroit, Washington, D.C. and London. Core services include strategy, research, digital development, branded content, user experience, social media, online media, analytics, promotions and marketing creative. Tenthwave is a Facebook Preferred Marketing Developer and a PROMO Top Shops Agency. For more information visit Tenthwave at tenthwave.com.

Facebook: facebook.com/craftcarejoy
Twitter: twitter.com/craftcarejoy
LinkedIn: Specialty Food. Craft. Care. Joy.
Pinterest: pinterest.com/craftcarejoy

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Photo - http://photos.prnewswire.com/prnh/20140714/126744

SOURCE Specialty Food Association