Speaker, Author, and Content Marketing Evangelist Joe Pulizzi to Discuss Building a Successful Content Marketing Strategy at September 12 Lunch Program

CLEVELAND, Sept. 6, 2012 /PRNewswire/ -- Content marketing – the art of communicating with customers and prospects by delivering relevant and valuable information through social media – is being used by leading marketing organizations around the world. Joe Pulizzi, content marketing expert, will present his strategies for content marketing success Wednesday, September 12, from 11:30 a.m.-1 p.m., at the City Club of Cleveland, 850 Euclid Avenue. This program is being sponsored by West Virginia University's online Integrated Marketing Communications (IMC) graduate program.

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Joe Pulizzi is a leading author, speaker, and strategist for content marketing. Pulizzi founded the Content Marketing Institute (a division of Z Squared Media, a 2012 Inc. 500 Company) and has written several books, including THE handbook for content marketing. Pulizzi travels around the world talking to marketers and business owners about how they can use this marketing technique.

Communicators and marketers from any industry can benefit from learning about the channels and tactics for communicating with customers and prospects in a compelling way. You'll have an opportunity to ask Joe questions during a question and answer period.  

Seating is limited, so register today at http://iabcclecontentmarketing.eventbrite.com. Cost to attend this luncheon and program is $25 for IABC members; for non-members, $35; and $20 for students and in-transition professionals. Parking is available at the City Club for $3. Bring your parking stub with you for validation. Attendees are entered in drawing for giveaways.

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Founded in 1970, the International Association of Business Communicators (IABC) provides a professional network of more than 15,200 business communication professionals in more than 80 countries. The local Cleveland chapter, charted in 1934, includes over 110 members who support the highest professional standards of communication and drive innovation in the communication field. Visit iabccleveland.com.

SOURCE IABC Cleveland