Sparks Grove Wins Two AMY Awards

The firm's work with Comcast and Sony Mobile is honored

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Mar 19, 2015, 02:03 ET

ATLANTA, March 19, 2015 /PRNewswire/ -- Sparks Grove, a leading marketing firm focused on experience design, won two prestigious Atlanta Marketer of the Year (AMY) Awards from the Atlanta Chapter of the American Marketing Association (AMA). A division of global consulting firm North Highland, Sparks Grove was recognized for its ability to deliver fresh ideas to invigorate brands and resolve business challenges.

As a result of its work with Comcast's sponsorship of the Colorado Innovation Network (COIN), the firm won the category of "Event Marketing - Event Over $100K Investment." One of the highlights of the event was the Xfinity Innovation Think Tank. Its mission was to frame a meaningful dialogue around the future of innovation in Colorado, and resulted in the first ever Colorado Innovation Manifesto.

For its work with Sony Mobile, Sparks Grove won the category of "Innovation in Market Research." Sparks Grove was challenged to help develop an insights based, consumer-focused, differentiated go-to-market strategy for its wearables portfolio. The successful partnership between Sparks Grove and Sony has laid the foundation for Sony's strategy in the wearables market in the U.S. and globally. Sony has been an innovator in wearables since 2010 and continues to lead the way in Android-based smartwear.

The winners were announced during the AMY Awards Gala March 12 at the Fox Theatre. The Atlanta AMA is the third largest chapter in the American Marketing Association family, with over 900 members in the greater Atlanta area. AMA is an international organization with a membership of over 30,000 professionals in over 75 chapters.

In 2015, Sparks Grove placed as a finalist in all three categories it entered, claiming first place in two of those categories. Each of these winning categories was new to Sparks Grove. Sparks Grove also received a 2014 AMY for Visual Branding / Identity B2B.

About Sparks Grove

Sparks Grove is an Experience Design Agency. As a division of global consulting firm North Highland, we cultivate growth for customers by designing and building meaningful human experiences inspired by foresight and insight. We value agility, measurement, learning and adaptation over the one perfect solution.

If you're interested in learning more about our approach to innovation and experience design, or how Sparks Grove can help you solve a pressing business challenge, please visit us as www.sparksgrove.com or contact us at: 404-961-9900.

About North Highland

North Highland is a global management consulting firm that delivers unique value, relevant big ideas and strategic business capabilities to clients around the world. The firm solves complex business problems for clients in multiple industries through an integrated approach and offers specialty services via its Data and Analytics, Managed Services, and Sparks Grove divisions.

North Highland is an employee-owned firm that has been named as a "Best Firm to Work For" every year since 2007 by Consulting Magazine. The firm is a member of Cordence Worldwide (www.cordenceworldwide.com), a global management consulting alliance. For more information, visit www.northhighland.com and connect with us on LinkedIn, Twitter and Facebook.

Media Contact:
Mark Braykovich
The Wilbert Group
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SOURCE North Highland