Sparkling Ice® Debuts Essence Of Sparkling Water Collection

Brand Responds to Consumer Demand with Sparkling Water Brand Extension

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Apr 19, 2016, 08:00 ET

SEATTLE, April 19, 2016 /PRNewswire/ -- Sparkling Ice®, part of the Talking Rain® Beverage Company portfolio, is pleased to announce its launch of Sparkling Ice® essence of sparkling water. The new collection is free of sweeteners, contains zero calories, no artificial colors or preservatives, and delivers a refreshing essence of natural flavors.

The new product line, developed in response to consumer demand for healthier carbonated beverage alternatives, will offer four skus: a non-flavored sparkling water and three lightly-flavored versions featuring essence of lemon lime, essence of peach and essence of tangerine – a collection of fun, refreshing, and simple sparkling waters.

"With a significant shift in consumer preferences and buying habits over the past few years, we've created a product that appeals to consumers who are seeking out beverage alternatives like sparkling water," said Kevin Klock, President and CEO of Talking Rain Beverage Co. "Our new lightly flavored Sparkling Ice waters allow consumers to enjoy the benefits of natural flavors and zero calories, without sacrificing the authentic flavor and carbonation that our fans love."

The packaging features a clear bottle with bright, bold color accents to distinguish the four different flavor varieties. The contemporary look was designed to fit naturally into the everyday consumer's lifestyle, while appealing to all Sparkling Ice customers – adults, children, millennials, and young families alike.

The new lightly flavored Sparkling Ice collection will be available at Target stores nationwide beginning in May 2016, and also in select Stop & Shop's on the East Coast and in Safeway stores on the West Coast. The new line will be sold in single serve bottles for a retail price of $1.19-$1.29.

For more information about Sparkling Ice products and flavors, please visit www.SparklingIce.com and www.facebook.com/SparklingICE.

About Sparkling Ice Beverages

Sparkling Ice beverages combine sparkling water, natural flavors, fruit juice and vitamins to offer a great tasting lightly carbonated beverage. Sparkling Ice is the Bold Side of Water®, offering a bold, flavored, lightly-carbonated beverage that appeals to all age groups. Available in eleven refreshing flavors: Black Raspberry, Orange Mango, Pink Grapefruit, Kiwi Strawberry, Coconut Pineapple, Pomegranate Blueberry, Peach Nectarine, Lemon Lime, Crisp Apple, Cherry Limeade, Strawberry Watermelon and new in 2016 Black Cherry. Sparkling Ice Lemonades, launched in 2013, are available in three refreshing flavors: Classic Lemonade, Strawberry Lemonade and Peach Lemonade. Sparkling Ice Teas launched nationally in 2015 and include Peach Tea, Raspberry Tea, Lemon Tea and Half & Half flavors. In 2016, the brand introduced the Sparkling Ice essence of sparkling water collection, which features four natural flavor varieties free of sweeteners, artificial colors or preservatives. Sparkling Ice is part of the Talking Rain family of beverages, and retails for $1.19-$1.29. To locate Sparkling Ice, visit www.sparklingice.com/locate/.

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SOURCE Sparkling Ice