Spare Backup and Turkcell Begin Launch of Spare Mobile Backup and Security Offering to Turkcell's 35 Million Mobile Subscribers

MINDEN, Nev., Jan. 10, 2013 /PRNewswire/ -- Spare Backup, Inc. ("Spare Backup") (OTCQB: SPBU), a provider of data backup and security software for smartphones, tablets and PCs, announced today that Turkcell and Spare Backup have begun the launch of a progressive rollout of Spare Backup's mobile backup and security tools to Turkcell's 35 million mobile subscribers. 

The launch will commence with Turkcell's flagship stores and will eventually be available throughout their 1,200 exclusive Turkcell sales points.  With its 35.2 million subscribers as of September 30, 2012, Turkcell is not only the leading communications and technology company in Turkey, but also and it is the first and only Turkish company ever to be listed on the New York Stock Exchange (NYSE) as well as Istanbul Stock Exchange (ISE) since July 11, 2000.  Turkey has the 16^th largest economy in the world and a young population of 75 million, half of who are aged under 30. These demographics, coupled with a rapid migration of mobile customers to 3G, provide a significant opportunity for Spare Backup in its partnership with Turkcell.

The Spare Backup services will be actively marketed to Turkcell subscribers through multiple channels.  Spare Backup is providing a dedicated support team of up to ten individuals over the next twelve months who will assist on location with in-store promotions, sales training and activations.

Cery Perle, CEO of Spare Backup, Inc., stated, "We are excited to begin the launch phase with Turkcell as we have spent months gearing up for what we believe is a game changer for our company.  Turkcell is the leader operator in Turkey and through this partnership we gain access to tens of millions of customers including their rapidly growing 3G subscriber base. We believe the successful rollout of our products via this Turkcell launch will serve as a model to the mobile telecommunication industry and quickly lead to additional launches with other Telco's across the globe.  We are leaving no stone unturned in our efforts to make this an unconditional success."

About Spare Backup, Inc.

Spare Backup, Inc. is a leading provider of data backup and security software for smartphones, tablets and PCs. Spare Backup's software enables consumers and small to medium sized businesses to easily protect valuable computer and mobile data quickly, automatically and cost-effectively.

Spare Backup software intelligently selects, secures and stores personal and business content on a continuous basis or according to the schedule of the user's choice.  It also allows for the integration of that content across various devices and provides enhanced security features to protect valuable data on any lost or stolen devices.  Spare Backup software is the first totally automated cloud-based backup service that is distributed on a stand-alone or private label basis through major retail and warranty service partners in North America and Europe.

About Turkcell

Turkcell is the leading communications and technology company in Turkey, with 35.2 million subscribers as of September 30, 2012. Turkcell is a leading regional player, with market leadership in five of the nine countries in which it operates with its approximately 68.1 million subscribers as of September 30, 2012. It has become one of the first among the global operators to have implemented HSPA+. It has achieved up to 43.2 Mbps speed using the Dual Carrier technology, and is continuously working to provide the latest technology to its customers, e.g. 84 Mbps in the near future. As of September 30, 2012, Turkcell population coverage is at 99.17% in 2G and 83.14% in 3G.  Turkcell reported a TRY2.8 billion (US$1.5 billion) net revenue with total assets of TRY18.0 billion (US$10.1 billion) as of September 30, 2012. It has been listed on the NYSE and the ISE since July 2000, and is the only NYSE-listed company in Turkey. Read more at www.turkcell.com.tr

SafeHarbor Statement

The Private Securities Litigation Reform Act of 1995 provides a safe harbor for forward-looking information made on the company's behalf.  All statements, other than statements of historical facts, which address the company's expectations of sources of capital or which express the company's expectation for the future with respect to financial performance or operating strategies can be identified as forward-looking statements.  Such statements made by the company are based on knowledge of the environment in which it operates, but because of the possibility of unknown factors, as well as other factors beyond the control of the company, actual results may differ materially from the expectations expressed in the forward-looking statement.  An investment in our common stock involves a significant degree of risk.  You should not invest in our common stock unless you can afford to lose your entire investment.  You should consider carefully all risk factors and other information in our annual report and quarterly filings before deciding to invest in our common stock.  If any of the following risks and uncertainties develops into actual events, our business, financial condition or results of operations could be materially adversely affected and you could lose your entire investment in our company.

Forward Looking Statements:

This press release contains forward-looking statements that involve a number of risks and uncertainties, including statements regarding the outlook of the Company's business and results of operations. By nature, these risks and uncertainties could cause actual results to differ materially from those indicated. Generally speaking, any statements using terms such as "will," "expect," "anticipate," or "may," or which otherwise predict or address future results or events, are likely to contain forward-looking statements. It is important to note that actual results may differ materially from what is indicated in any forward-looking statement.

Readers should consider any forward-looking statements in light of factors that could cause actual results to vary. These factors are described in Spare Backups filings with the SEC, and readers should refer to those filings, including Risk Factors described in those filings, in connection with any forward-looking statements.  The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

SOURCE Spare Backup, Inc.

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