Spanair Expands International Marketing With Discover the World Marketing

SCOTTSDALE, Ariz., July 28 /PRNewswire/ -- Discover the World Marketing has been instrumental in helping Spanair expand its international sales and marketing with new representation in Belgium, Israel, Italy, Luxembourg, Netherlands and United Kingdom.

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Ramon Ferre, Spanair's vice president international sales said, "We are focused on growth especially in the European marketplace and wanted experience and well developed sales and marketing to support our new flights between Tel Aviv and Barcelona, Edinburgh and Madrid, Edinburgh and Barcelona, Venice and Barcelona, and starting July 26, Nice and Barcelona, and July 27, Naples and Barcelona.  Spanair also needs to promote its code-share with Brussels Airlines from Brussels to Spanish destinations including Barcelona and Madrid.  We found that solution and partner in Discover the World Marketing."

"Since Discover has been working with Spanair in the US, Canada, Japan and Switzerland markets, we have comprehensive knowledge about this carrier's product and services," said Jenny Adams, CEO of Discover the World Marketing.  This has helped us to be involved with Spanair's continued growth.  Given our long-standing relationship with Spanair, we are pleased they continue to acknowledge our ability to produce great results for them, especially for these new markets."

Spanair, a Star Alliance member, was established in 1986 and started with charter operations in 1988.  It began passenger service in Feb. 1994 and today 87 percent of its business is scheduled versus charter and other operations.  Recently, Spanair renamed the classes of service offered from Avant or business class to Premium class, and from economy to Traveler class.

Discover the World Marketing operates a unique and truly global network consisting of 84 offices in more than 60 countries.  Regardless of size, Discover offers simple, manageable and effective solutions to fit any company's needs and budget.

For more information about Discover the World Marketing, visit discovertheworld.com or call (480) 707-5566 or +44 207 107 2300.

SOURCE Discover the World Marketing

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