Spa Offering Beer Bath Selects Insider Media Management to Brew Interest in Unique Service

BOCA RATON, Fla., Dec. 15, 2014 /PRNewswire/ -- The same ingredients that make the finest beers have numerous health and beauty benefits. That's the message from the Maui Spa and Wellness Center (www.themauispa.com). The Boca Raton, Florida-based spa has hired Insider Media Management (www.insidermediamgmt.com) as its public relations agency of record to share that message with the media. Maui Spa has recently begun offering a variety of services utilizing all the ingredients you would find in beer including barley, hops and yeast.

"Insider Media Management's team of former news reporters was the perfect choice to develop and execute a publicity strategy about our exciting, new beer-based services," says Gayle Wentworth, owner of the award-winning spa. Services will include a beer-inspired bath conducted in a copper tub and beer-themed body wraps and a facial scrub.

Insider Media's campaign will focus on Maui Spa's commitment to providing these unique services because of the proven medicinal and cosmetic benefits of the ingredients.

"As a former TV news reporter, I always look for stories that feature new, interesting information combined with a strong visual element," says Insider Media Management President J.P. Hervis. The award-winning journalist adds, "This Maui Spa story has all the keys my local and national news media contacts and I look for."

The ingredients used for the services help nourish skin, hair and nails, and there are studies that show they can help treat chronic arthritis, respiratory disease and even headaches. Similar services are very popular in Europe but have yet to become common in the U.S.

"We look forward to blazing a trail in our industry here in the U.S. by mastering the use of these ingredients and delivering a new level of relaxation and health to our clientele," Wentworth says.

Insider Media will be sure to highlight that Maui Spa's beer ingredients are especially fresh, as Wentworth receives them from her brother, Greg Wentworth, who owns the popular Big Bear Brewing Company in nearby Coral Springs, Florida.

"It is our distinct pleasure to have the opportunity to work with Gayle and the top-notch team at Maui Spa on a campaign we are confident will make national news," Hervis says.

Media Contact: J.P. Hervis
561.995.6560
[email protected]

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/spa-offering-beer-bath-selects-insider-media-management-to-brew-interest-in-unique-service-300009054.html

SOURCE Insider Media Management

Related Links

http://www.insidermediamanagement.com

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

440k+
Newsrooms &
Influencers

9k+
Digital Media
Outlets

270k+
Journalists
Opted In

GET STARTED