Spa & Resort/Medical Aesthetics Event Features Latest Trends, Tools & Techniques For Business Success

NEW YORK, May 14, 2012 /PRNewswire/ -- A full slate of complimentary leading industry education is on tap at the New York Spa & Resort/Medical Aesthetics Expo, June 19-20, at the Javits Center in New York, including the latest trends on health and wellness, skin brightening procedures and laser technologies.  The Industry Education Theater on the Spa & Resort show floor will provide attendees with up to date access to the latest treatments, devices, trends, and marketing strategies for successful spa operations.  Spa & Resort is co-located with HBA Global Expo & Conference and is part of the annual Beauty Week™, at New York's Jacob K. Javits Convention Center.

(Photo:  http://photos.prnewswire.com/prnh/20120514/NY06421 )

Free educational programming for Spa & Resort attendees starts with "Creating a Successful Spa or Medical Practice," presented by Carrie Gross, President & CEO of Dr. Dennis Gross Skin Care, on Tuesday, June 19th at 11:00 a.m.   A true leader in the medical aesthetics industry, Ms. Gross who currently runs the NYC medical practice, will share her valuable insight and knowledge on best practices with attendees.  

"Spa Trends Focus on Health & Wellness" will be presented by industry veteran Joanne Berry, Director of Spa and Wellness, Bellus Academy, at 12 Noon on Tuesday, June 19th. She will talk about the new paradigm shift from 'pampering' to health 'prevention' and 'promotion' of a healthier lifestyle. This session delivers a glimpse into the future of the industry, giving attendees ideas on how to incorporate these key learnings to boost profitability, increases customer satisfaction, and attract new staffing talent.

Next in the theater will be "Trends in Skin Brightening Procedures, Products & Methods" by Ramona Ray, National Trainer and Educator, Strivection / NIA 24.  This session will provide a comprehensive overview of the causes of visible skin pigmentation, the market and potential of new ingredient solutions, and current trends in this fastest growing skin care category. 

"How To Become A Cosmetic Laser Technician & Build Your Business" will be taught by industry experts Louis Silberman, Founder, and Carolyn Heyland, Director of Education Development, of the National Laser Institute: School of Medical Aesthetics.   


Another business-building workshop on the "Evaluation of the Utility of Low-level Laser Therapy for Non-Invasive Body Contouring" will be presented by Ryan Maloney, Zerona.  Tuesday's educational programming ends with "Slim Line System Featuring the Vevazz Lipo Light," a complete turnkey weight loss business system showcased by Dr. Jamie Fettig, CEO, Slim Line System.

A popular well-being offering, "Reflexology: A Step into the Future," kicks off the free sessions in the Spa & Resort Theater on Wednesday, June 20th.  David Cook, Instructor, International Institute of Reflexology will discuss this unique modality in the health and wellness field and demonstrate the difference between massage and reflexology, and other kinds of manipulative procedure, as well as the history of reflexology, what is new in the field, and where the future is headed with reflexology.

A fun presentation of "Facial Exercise Techniques;" by Cynthia Rowland, Anti-aging Specialist and Creator, Facial Magic® will show attendees how to lift their face in seconds, renew skin tone, and see immediate results.  Demonstrations on "Bella Contour by Real Aesthetics;" and "Laser Treatment in the MediSpa – Safe and Effective with Aerolase;"
 will also be presented.

Spa & Resort attendees also have access to the Trends Spot Theater (part of the adjacent HBA Global Expo), highlighting the latest in makeup, color, packaging, ingredients, and consumer buying and featuring presentations by professional make-up artists like Eve Pearl, the Eyebrow King, Damone Roberts, Aging Backwards, Jackie Silver and Lady Emmy with Beauty Trends 101.

In addition, Spa & Resort attendees can register to attend the HBA Educational Conference, which includes sessions of high interest on "The Present and Future of Medical Aesthetics: Trends from the Clinic to the Jar," "Devices: The New Frontier for Skincare and Personal Care," 
"Novel Approaches to Modifying Rheology of Hair & Skin Products," 
"Social Influence in Skin Care & Beauty," "Sophisticated Technology & Techniques for Enhancing Beauty & Health of Skin & Nails," "New Ingredients for Skin Care," and several in-depth session on "Anti-Aging."

To register and for more information on the exhibitors and education at Spa & Resort/Medical Aesthetics Expo visit www.spaandresortexpo.com.

About Spa & Resort/Medical Aesthetics  
Spa & Resort/Medical Aesthetics Expo (www.spaandresortexpo.com), produced by UBM Live, platforms unique and innovative suppliers and services to leading spa and resort management including owners, directors, senior aestheticians, and massage therapists.  An incomparable education program including hands-on training and networking opportunities gives spa, aesthetic and wellness professionals the tools and products to move their business forward and connect in new ways with their customers.  Join the Spa & Resort communities on:  Facebook, LinkedIn and Twitter.

About HBA Global Expo & Conference  
Celebrating its 20th year, HBA Global Expo & Conference (www.hbaexpo.com) produced by UBM Live, is the most important product development source—from concept to market—for the cosmetics, personal care, skin care, fragrance and wellness industries. Exhibitors include international suppliers of raw materials and ingredients, packaging materials and components, dispensing systems, private label and contract manufacturers and testing equipment.  The three-day conference program is renowned for providing cutting-edge information on the latest industry trends, technologies and branding strategies as well as the latest in skin care, ingredients, customer engagement, package design, global markets, distribution, technical advancements, sustainability and natural products.  Connect with the HBA Global communities on Facebook, Linkedin and Twitter.

About UBM Live  
UBM Live is a leading provider of business information services to the maritime, travel, fashion, technology, healthcare, media, and property industries. UBM Live offers services in trade shows, online, news distribution, and publishing to customers across the globe. Its brands are represented in more than 30 countries and are organized into specialist teams that serve their business communities helping them excel in their market by working effectively and efficiently. For more information, go to http://www.ubmlive.com.

SOURCE HBA Global

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