Southwire Company Taps Social Media to Build Customer Connections

CARROLLTON, Ga., June 13, 2012 /PRNewswire/ -- Southwire Company, one of North America's largest producers of wire and cable, is using popular online tools to reach out to distributors, electrical contractors, utilities, OEM's and other end users of Southwire's products and services.

Today, Southwire unveiled a new blog at www.southwire.com/blog.  The blog is a useful resource that will contain information on topics ranging from the economy and its impact on building trends to workplace safety.  The company has also launched its presence on each of Facebook (www.facebook.com/southwire) and Twitter (www.twitter.com/southwire).  All of this social media activity comes on the heels of the release of several Southwire mobile apps, which are designed to help customers be more efficient and effective in their jobs, regardless of their location, in a world that is increasingly more reliant on mobile devices and mobile technology. 

"Our customers are changing the ways in which they search for information and interact with suppliers. Southwire recognizes these changes, and we are moving rapidly in the digital age and adapting to these changes," says Rhonda Gauthreaux, Director of Marketing Communications at Southwire. "Our blog provides us a forum by which we can offer ideas and provide a point of view on a variety of vital business topics. In addition, utilizing Facebook and Twitter forums enables Southwire to engage in conversations with our customers and respond to their feedback, virtually in real time."

The initial Southwire mobile apps (found on iTunes), which focus on core needs that customers and product end users have to manage every day, have garnered a great deal of positive feedback. Southwire's new social media presence extends the company's use of digital technology to connect with customers in real time.

"Social media will never replace face-to-face interactions, but Southwire is known as an innovator and a customer service leader in its industry. We were the first wire and cable company to invest significantly in the development of mobile apps, and we will strive to be a leader in social media and thereby make it easier for our customers to communicate with us," says Gauthreaux. "One of Southwire's goals is to maximize the marketing potential of social media in a way that meets the needs of our customers."

About Southwire Company
A leader in technology and innovation, Southwire Company is one of North America's largest wire and cable producers. Southwire and its subsidiaries manufacture building wire and cable, metal-clad (MC) cable, FlatWire Ready^® products, cord products (including Tappan™ sound, security, and communication cables through Tappan Wire & Cable Inc.), utility cable products, industrial power cable, OEM wire products, SCR^® copper and aluminum rod, and continuous casting technology. Southwire also supplies MAXIS^® wire and cable installation tools to the commercial, industrial, and utility construction markets. To learn more about Southwire's products, community involvement, and its vision for a sustainable Southwire, please visit Southwire on the web at www.southwire.com.

SOURCE Southwire Company